Native advertising : attitudes, value and purchase intention

textNative-form advertising in the digital space can most easily be defined as promotional content constructed to mimic the form and structure of the website that it is embedded on. With the rise of user generated content and social media, digital native advertising is fast becoming a popular promotional tactic for brands looking to engage with an online audience. This study examines whether this form of advertising significantly impacts consumer attitudes towards the ad, value of the ad and purchase intention of the promoted product across three product categories. Although not significant, results suggest that native advertising positively impacts entertainment- and lifestyle-based products, while information-based service industries, including cyber security, saw a negative reaction from respondents. That said, product category did influence attitude toward the ad and ad value regardless of the ad type. Moreover, a strong positive correlation between product involvement and purchase intention was found, indicating the need to target specific audiences with online native advertising.Advertisin

Atomic absorption spectra in the range 100 to 700A

Imperial Users onl

TYGR 2011: Student Art & Literary Magazine

TYGR is the student art and literary magazine for Olivet Nazarene University. [Historical Muse] The Tyger -- William Blakehttps://digitalcommons.olivet.edu/stud_tygr/1001/thumbnail.jp

A multi-factorial model for performance under vibration

Whole-body vibration affects drivers and passengers in vehicles. These people could be performing a variety of tasks that could be directly related to the control of the vehicle, or could be something unrelated to the vehicle. There is potential for the exposure to WBV whilst performing a task to adversely affect task performance. This paper uses two case studies to illustrate a model of performance and workload whilst exposed to vibration. It is shown that performance whilst completing a discrete task (Purdue pegboard) is easily affected by vibration, but a continuous task (steering wheel) is unaffected. However, in both cases, the self-reported workload increases with vibration. A model is presented that shows that where there is adaptive capacity of the operator, they are able to compensate for the vibration with greater control but at the cost of workload. However, beyond a coping threshold the performance will degrade

Effects of horizontal whole-body vibration and standing posture on activity interference

Standing people are exposed to whole-body vibration in many environments. This paper investigates the effects of horizontal whole-body vibration and standing posture on task performance. Sixteen participants were exposed to random vibration (up to 4Hz), whilst performing a timed pegboard task in two standing postures. Objective and subjective indicators of performance were used. Time taken to complete the task increased progressively with increases in vibration magnitude; the fore-and-aft posture generally showed greater performance decrements and postural interruptions (>1.0ms-2 r.m.s.) than the lateral. For both postures, performance was better during y-axis vibration than during x-axis vibration. Subjective ratings showed similar trends to time data. Impairments due to dual axis exposure were well predicted using r.s.s. summation calculations based on single axis components. These results indicate that best performance for those standing in moving environments will be achieved if individuals adopt a lateral posture with the most severe vibration in the y-axis

Antibiotic Resistance Gene (ARG) maintenance: Aerobic versus anaerobic conditions and the correlation of plasmid loss to the intracellular redox environment

Antibiotic resistance genes (ARGs) have become emerging contaminants through the overuse and misuse of antibiotics in animal agriculture. Propagation, development, and maintenance of such a contaminant through bacterial reservoirs are not well understood. Identifying environments to which ARGs are attenuated due to an inability to meet the metabolic burden of maintaining the plasmids that carry the ARGs, will give insight to possible solutions. An anaerobic environment was shown to cause the loss of tetracycline resistant (Tet R) gene TetC which is carried on the pSC101 plasmid within the tested strain Escherichia coli c600. Fluctuation and attenuation of the ARG harboring plasmid was also correlated with the intracellular reduction potential of the cells, which was measured as the NADH/NAD+ ratio. This suggests a relationship between ARG plasmid maintenance and the energy state of the cells, possibly reflecting that the energy burden of ARG and associated plasmid maintenance is more difficult to meet under anaerobic conditions that are less favorable from an energy harvesting perspective. These results suggest that the use of anaerobic barriers (e.g., permeable anaerobic mulch barriers or anaerobic lagoons) to intercept ARG-laden drainage from confined animal feeding operations may attenuate the propagation of ARGs into the environment