Science and the media

Science seeks and needs the attention of the public and the media, and the media are eager for news from the world of research. This sometimes seduces scientists to communicate their results in early stages of their work and may bring them into the situation of the sorcerer's apprentice – they can’t get rid of the ghosts they called. We give some recent examples of early or doubtful communication in physics and ask for a responsible cooperation of science and the media which takes care of the peculiarities of the scientific process