An Investigation Of Security Analysts Use Of Non-Accounting Data For Decision Making

This research evaluates the responses of Chartered Financial Analysts (CFAs) asked what additional information considered useful to make a buy/sell decision regarding equity securities. The information is dichotomized into quantitative/qualitative and internal/external groups. The results show that for the total sample of CFAs, the information requests are not significantly different form a 50/50 split. The inference drawn is that since almost 50% of the information used is external (qualitative), additional mandatory disclosures of accounting information should be carefully reviewed before implementation

Non-Tariff Trade Barriers: Implications for U.S. Economic Growth and Competitiveness

Sam O. McCord is an Associate Professor of Finance and International Business, Department of Finance at Auburn University. Leonard G. Weld is an Assistant Professor, School of Accountancy at Auburn University

Knowledge Needs Of Firms: The Know-X Framework For Marketing Strategy

In today’s knowledge-intensive economy, the acquisition, development, and management of knowledge are fundamental to the survival and growth of firms. Consequently, organizational knowledge has emerged as a potential source of competitive advantage for firms. Specific to the marketing context, research has long since recognized the role of knowledge in effective marketing. Therefore, through a systematic review of organizational knowledge research and the knowledge business environment, this paper (1) identifies different types of organizational knowledge required by firms and develops the know-x framework, (2) discusses exemplars of different types of marketing knowledge products that firms might require, (3) identifies and discusses critical issues and concerns with reference to each of the marketing knowledge types, and (4) discusses the implications of knowledge types (know-x framework) for marketing strategy in general and market orientation strategy in particular. The paper concludes with a discussion of contributions and directions for future research