UFIN: Universal Feature Interaction Network for Multi-Domain Click-Through Rate Prediction

Click-Through Rate (CTR) prediction, which aims to estimate the probability of a user clicking on an item, is a key task in online advertising. Numerous existing CTR models concentrate on modeling the feature interactions within a solitary domain, thereby rendering them inadequate for fulfilling the requisites of multi-domain recommendations in real industrial scenarios. Some recent approaches propose intricate architectures to enhance knowledge sharing and augment model training across multiple domains. However, these approaches encounter difficulties when being transferred to new recommendation domains, owing to their reliance on the modeling of ID features (e.g., item id). To address the above issue, we propose the Universal Feature Interaction Network (UFIN) approach for CTR prediction. UFIN exploits textual data to learn universal feature interactions that can be effectively transferred across diverse domains. For learning universal feature representations, we regard the text and feature as two different modalities and propose an encoder-decoder network founded on a Large Language Model (LLM) to enforce the transfer of data from the text modality to the feature modality. Building upon the above foundation, we further develop a mixtureof-experts (MoE) enhanced adaptive feature interaction model to learn transferable collaborative patterns across multiple domains. Furthermore, we propose a multi-domain knowledge distillation framework to enhance feature interaction learning. Based on the above methods, UFIN can effectively bridge the semantic gap to learn common knowledge across various domains, surpassing the constraints of ID-based models. Extensive experiments conducted on eight datasets show the effectiveness of UFIN, in both multidomain and cross-platform settings. Our code is available at https://github.com/RUCAIBox/UFIN

Unified Data Management and Comprehensive Performance Evaluation for Urban Spatial-Temporal Prediction [Experiment, Analysis & Benchmark]

The field of urban spatial-temporal prediction is advancing rapidly with the development of deep learning techniques and the availability of large-scale datasets. However, challenges persist in accessing and utilizing diverse urban spatial-temporal datasets from different sources and stored in different formats, as well as determining effective model structures and components with the proliferation of deep learning models. This work addresses these challenges and provides three significant contributions. Firstly, we introduce "atomic files", a unified storage format designed for urban spatial-temporal big data, and validate its effectiveness on 40 diverse datasets, simplifying data management. Secondly, we present a comprehensive overview of technological advances in urban spatial-temporal prediction models, guiding the development of robust models. Thirdly, we conduct extensive experiments using diverse models and datasets, establishing a performance leaderboard and identifying promising research directions. Overall, this work effectively manages urban spatial-temporal data, guides future efforts, and facilitates the development of accurate and efficient urban spatial-temporal prediction models. It can potentially make long-term contributions to urban spatial-temporal data management and prediction, ultimately leading to improved urban living standards.Comment: 14 pages, 3 figures. arXiv admin note: text overlap with arXiv:2304.1434

EulerNet: Adaptive Feature Interaction Learning via Euler's Formula for CTR Prediction

Learning effective high-order feature interactions is very crucial in the CTR prediction task. However, it is very time-consuming to calculate high-order feature interactions with massive features in online e-commerce platforms. Most existing methods manually design a maximal order and further filter out the useless interactions from them. Although they reduce the high computational costs caused by the exponential growth of high-order feature combinations, they still suffer from the degradation of model capability due to the suboptimal learning of the restricted feature orders. The solution to maintain the model capability and meanwhile keep it efficient is a technical challenge, which has not been adequately addressed. To address this issue, we propose an adaptive feature interaction learning model, named as EulerNet, in which the feature interactions are learned in a complex vector space by conducting space mapping according to Euler's formula. EulerNet converts the exponential powers of feature interactions into simple linear combinations of the modulus and phase of the complex features, making it possible to adaptively learn the high-order feature interactions in an efficient way. Furthermore, EulerNet incorporates the implicit and explicit feature interactions into a unified architecture, which achieves the mutual enhancement and largely boosts the model capabilities. Such a network can be fully learned from data, with no need of pre-designed form or order for feature interactions. Extensive experiments conducted on three public datasets have demonstrated the effectiveness and efficiency of our approach. Our code is available at: https://github.com/RUCAIBox/EulerNet.Comment: 10 pages, 7 figures, accepted for publication in SIGIR'2

Dense Text Retrieval based on Pretrained Language Models: A Survey

Text retrieval is a long-standing research topic on information seeking, where a system is required to return relevant information resources to user's queries in natural language. From classic retrieval methods to learning-based ranking functions, the underlying retrieval models have been continually evolved with the ever-lasting technical innovation. To design effective retrieval models, a key point lies in how to learn the text representation and model the relevance matching. The recent success of pretrained language models (PLMs) sheds light on developing more capable text retrieval approaches by leveraging the excellent modeling capacity of PLMs. With powerful PLMs, we can effectively learn the representations of queries and texts in the latent representation space, and further construct the semantic matching function between the dense vectors for relevance modeling. Such a retrieval approach is referred to as dense retrieval, since it employs dense vectors (a.k.a., embeddings) to represent the texts. Considering the rapid progress on dense retrieval, in this survey, we systematically review the recent advances on PLM-based dense retrieval. Different from previous surveys on dense retrieval, we take a new perspective to organize the related work by four major aspects, including architecture, training, indexing and integration, and summarize the mainstream techniques for each aspect. We thoroughly survey the literature, and include 300+ related reference papers on dense retrieval. To support our survey, we create a website for providing useful resources, and release a code repertory and toolkit for implementing dense retrieval models. This survey aims to provide a comprehensive, practical reference focused on the major progress for dense text retrieval

MVP: Multi-task Supervised Pre-training for Natural Language Generation

Pre-trained language models (PLMs) have achieved remarkable success in natural language generation (NLG) tasks. Up to now, most NLG-oriented PLMs are pre-trained in an unsupervised manner using the large-scale general corpus. In the meanwhile, an increasing number of models pre-trained with labeled data (i.e. "supervised pre-training") showcase superior performance compared to unsupervised pre-trained models. Motivated by the success of supervised pre-training, we propose Multi-task superVised Pre-training (MVP) for natural language generation. We collect a large-scale natural language generation corpus, MVPCorpus, from $77$ datasets over $11$ diverse NLG tasks. Then we unify these examples into a general text-to-text format to pre-train the text generation model MVP in a supervised manner. For each task, we further pre-train specific soft prompts to stimulate the model's capacity to perform a specific task. Our MVP model can be seen as a practice that utilizes recent instruction tuning on relatively small PLMs. Extensive experiments have demonstrated the effectiveness and generality of our MVP model in a number of NLG tasks, which achieves state-of-the-art performance on $13$ out of $17$ datasets, outperforming BART by $9.3\%$ and Flan-T5 by $5.8\%$.Comment: Accepted by ACL 202