Identity and Search in Social Networks

Social networks have the surprising property of being "searchable": Ordinary people are capable of directing messages through their network of acquaintances to reach a specific but distant target person in only a few steps. We present a model that offers an explanation of social network searchability in terms of recognizable personal identities: sets of characteristics measured along a number of social dimensions. Our model defines a class of searchable networks and a method for searching them that may be applicable to many network search problems, including the location of data files in peer-to-peer networks, pages on the World Wide Web, and information in distributed databases.Comment: 4 page, 3 figures, revte

Geographical Coarsegraining of Complex Networks

We perform the renormalization-group-like numerical analysis of geographically embedded complex networks on the two-dimensional square lattice. At each step of coarsegraining procedure, the four vertices on each $2 \times 2$ square box are merged to a single vertex, resulting in the coarsegrained system of the smaller sizes. Repetition of the process leads to the observation that the coarsegraining procedure does not alter the qualitative characteristics of the original scale-free network, which opens the possibility of subtracting a smaller network from the original network without destroying the important structural properties. The implication of the result is also suggested in the context of the recent study of the human brain functional network.Comment: To appear in Phys. Rev. Let

Dynamics of opinion formation in a small-world network

The dynamical process of opinion formation within a model using a local majority opinion updating rule is studied numerically in networks with the small-world geometrical property. The network is one in which shortcuts are added to randomly chosen pairs of nodes in an underlying regular lattice. The presence of a small number of shortcuts is found to shorten the time to reach a consensus significantly. The effects of having shortcuts in a lattice of fixed spatial dimension are shown to be analogous to that of increasing the spatial dimension in regular lattices. The shortening of the consensus time is shown to be related to the shortening of the mean shortest path as shortcuts are added. Results can also be translated into that of the dynamics of a spin system in a small-world network.Comment: 10 pages, 5 figure

Characterization and control of small-world networks

Recently Watts and Strogatz have given an interesting model of small-world networks. Here we concretise the concept of a ``far away'' connection in a network by defining a {\it far edge}. Our definition is algorithmic and independent of underlying topology of the network. We show that it is possible to control spread of an epidemic by using the knowledge of far edges. We also suggest a model for better advertisement using the far edges. Our findings indicate that the number of far edges can be a good intrinsic parameter to characterize small-world phenomena.Comment: 9 pages and 6 figure

A novel approach to study realistic navigations on networks

We consider navigation or search schemes on networks which are realistic in the sense that not all search chains can be completed. We show that the quantity $\mu = \rho/s_d$, where $s_d$ is the average dynamic shortest distance and $\rho$ the success rate of completion of a search, is a consistent measure for the quality of a search strategy. Taking the example of realistic searches on scale-free networks, we find that $\mu$ scales with the system size $N$ as $N^{-\delta}$, where $\delta$ decreases as the searching strategy is improved. This measure is also shown to be sensitive to the distintinguishing characteristics of networks. In this new approach, a dynamic small world (DSW) effect is said to exist when $\delta \approx 0$. We show that such a DSW indeed exists in social networks in which the linking probability is dependent on social distances.Comment: Text revised, references added; accepted version in Journal of Statistical Mechanic

Scale-free networks with tunable degree distribution exponents

We propose and study a model of scale-free growing networks that gives a degree distribution dominated by a power-law behavior with a model-dependent, hence tunable, exponent. The model represents a hybrid of the growing networks based on popularity-driven and fitness-driven preferential attachments. As the network grows, a newly added node establishes $m$ new links to existing nodes with a probability $p$ based on popularity of the existing nodes and a probability $1-p$ based on fitness of the existing nodes. An explicit form of the degree distribution $P(p,k)$ is derived within a mean field approach. For reasonably large $k$, $P(p,k) \sim k^{-\gamma(p)}{\cal F}(k,p)$, where the function ${\cal F}$ is dominated by the behavior of $1/\ln(k/m)$ for small values of $p$ and becomes $k$-independent as $p \to 1$, and $\gamma(p)$ is a model-dependent exponent. The degree distribution and the exponent $\gamma(p)$ are found to be in good agreement with results obtained by extensive numerical simulations.Comment: 12 pages, 2 figures, submitted to PR

Mean-field solution of the small-world network model

The small-world network model is a simple model of the structure of social networks, which simultaneously possesses characteristics of both regular lattices and random graphs. The model consists of a one-dimensional lattice with a low density of shortcuts added between randomly selected pairs of points. These shortcuts greatly reduce the typical path length between any two points on the lattice. We present a mean-field solution for the average path length and for the distribution of path lengths in the model. This solution is exact in the limit of large system size and either large or small number of shortcuts.Comment: 14 pages, 2 postscript figure

A network-based threshold model for the spreading of fads in society and markets

We investigate the behavior of a threshold model for the spreading of fads and similar phenomena in society. The model is giving the fad dynamics and is intended to be confined to an underlying network structure. We investigate the whole parameter space of the fad dynamics on three types of network models. The dynamics we discover is rich and highly dependent on the underlying network structure. For some range of the parameter space, for all types of substrate networks, there are a great variety of sizes and life-lengths of the fads -- what one see in real-world social and economical systems