1 research outputs found
Health Creates Wealth? The use of Nutrition Claims and Firm Financial Performance
- Author
- Andrews Craig
- Balasubramanian Siva K.
- Barber Brad M.
- Baum Joel A.C.
- Bebchuk Lucian A.
- Bharadwaj Anandhi
- Blundell Richard
- Burton Scot
- Calantone Roger J.
- Calfee John E.
- Cao Zixia
- Chandon Pierre
- Cooper Robert G.
- Daniel Kent
- Davis Joel J.
- Fang Eric (Er)
- Ford Gary
- Franzen Giep
- Glanz Karen
- Hawkes Corinna
- Hieke Sophie
- Ippolito Pauline M.
- Ippolito Pauline M.
- Jose Manuel L.
- Joshi Amit M.
- Kangun Norman
- Keller Scott B.
- Levy Alan S.
- Luo Xueming
- MacKenzie Scott B.
- Mitra Anu
- Miyazaki Anthony D.
- Moorman Christine
- Perfect Steven
- Quelch John A.
- Rajan Varadarajan P.
- Richards Jef I.
- Roe Brian
- Roodman David
- Ross William T.
- Seymour Jennifer D.
- Sheeshka Judy D.
- Silverglade Bruce A.
- Srinivasan Shuba
- Teisl Mario F.
- Uotila Juha
- Venkatesan Meera
- Völckner Franziska
- Wansink Brian and Pierre Chandon
- Wilcox Keith
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study