The Effect Of E-Channel Strategy On Firm Market Value

E-channel has advantages over traditional market channels. This paper employed event study methodology to discover the effect of the e-channel strategy on firm’s value by the data from e-channel announcements from 2008 to 2010. We developed a research model to study the stock market reaction to e-channel investment, and to verify whether the e-channel type, product type, firm already has e-channel or not, network type, can moderate the relationship between e-channel announcement and firm market value. the details of event methodology and the research design were introduced in detail. Finally, we concluded this paper with the expected results

E-Business Investment in the Travel Industry: A Preliminarily Study

E-business has been rapidly growing in the retailing and service industries. As an innovative mode for selling and delivering products/services, e-business model involves both technological and strategic changes. It has been observed that firms in the same industry may adopt e-business model at different paces. Questions remain why some firms tend to actively implement e-business while others take cautious attitudes toward it. Scholars from different research fields have approached to the innovation adoption issue from various theoretical perspectives. Drawing upon the innovation adoption literature as well as institutional theory, market orientation theory, and strategic choice perspective, this study proposes a multi-level explanatory model about e -business adoption in the travel industry. We identified some important enviro nmental, organizational, and managerial variables that may affect e-business investment. Using survey data from a sample of travel agencies in Taiwan, we found that external competitive pressure, the firm’s innovation orientation, its IT human resource base, the CEO’s perception of e-business advantage, and CEO openness to experience were associated to e-business investment

Turning Isomorphic IT Innovations into Unique Capabilities

Firms often innovate with IT due to institutional pressures, which can lead into rash decisions and drive firms to innovate IT similarly, e.g. mimicking the industry leaders. This drives firms to look alike and turn homogeneous. However, recent observations show that firms can actually become heterogeneous while innovating with IT under institutional pressures. We argue that firms can learn from the IT innovation process and they can turn these learnings into better use of the technology, which can ultimately lead to heterogeneous capabilities. Thus in other words we argue that firms can revive disappointing IT innovations due to institutional pressure and turn them into competitive advantages. This study uses case studies to further explore this nascent phenomenon

Organizational Culture, Supply Chain Management Practices and Organization’s Decision upon ERP Systems

In recent years, more and more Chinese organizations have tried to adopt enterprise resources planning (ERP) systems to improve their supply chain management (SCM) practices and efficiencies and subsequently to increase their competiveness in the marketplace. However, compared with their Western counterparts, the failure rate of ERP implementation for the Chinese organizations is much higher. Many of them find it very difficult to select an ERP system that fits their management practices. We believe that cultural differences could be the important reason contributing to the phenomenon that existing Western-based ERP systems cannot be directly adopted in Chinese companies. In this study, we propose a theoretical model that stipulates how organizational culture affects ERP decisions through influencing supply chain management practices. The object of this study is not only to provide insights for Western ERP vendors to modify/localize their existing systems to better fit local Chinese practices; but also to provide guidance for Chinese companies to select ERP systems or to develop their own systems. Empirical data will be collected to validate the proposed model. In order to develop measurement constructs for the survey instrument, company visits and interviews are conducted. In this paper, we shall reveal the initial findings from the interviews and discuss the steps forwar

Corporate IT Paradox in the Network Era

Business executives are paying large bills on information technologies every year hoping to stay competitive in the network era. According to the literature, IT paradox still exists. We are not sure the big investments on IT will result in positive returns. An improved event study methodology is proposed to address the suspected causes for the paradox, such as mismeasurement of performance, time lags for gains to show up, mismanagement of IT and redistribution of benefits. Using investment on e-channel as a context, a research model based on long-term event study is proposed to investigate performance gains at different levels

ERP Decisions: The Role of Organizational Culture and SCM Practices

ERP has been well proved to be critical to improve company competitiveness, but not all ERP projects come out with a success. We believe that ERP decision is the first step to make ERP succeed, which is not as simple as comparing the prices of various systems (Piturro, 1999). Building on the knowledge of existing literature about organizational culture and IT behaviors, we examined the role of organizational culture and supply chain management (SCM) practices in an organization’s decision upon ERP decision. Based on the data we collected from 80 companies, we found that organizational culture and SCM practices significantly affect ERP decision; we also propose the mediating role of SCM practices between organizational culture and ERP decision

An Exploratory Investigation of Internet Usage and Its Impacts in University Education

What impact does Internet usage have on university education? How effective is this impact? What are important antecedents for Internet usage in university education? Answers to these questions can help justify heavy investment from many universities in Internet infrastructures, as well as increase benefits of Internet usage in university education. Because Internet usage in university education is still at its early stage, many important questions such as those mentioned above have remained unanswered. This study intends to explore these issues by conducting a survey among university students. A research framework is proposed based on theories of TRA and TAM. The research findings provide some useful insights for university educators and Internet service providers (ISPs)