PENGARUH SUMBER INFORMASI, KEAMANAN,DAN PERSEPSI RESIKO TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE

This study aims to analyze the influence of information sources, security, and risk perception on purchasing decisions in the Shopee marketplace. Sampling with purposive sampling as many as 102STIM YKPN students who have purchased goods in the Shopee marketplace. Data is collected byquestionnaires that are distributed offline and online through Google form. Hypothesis test resultsindicate that the source of information, security, and risk perception have a positive and significantimpact on product purchasing decisions in the shopee marketplace. Security is the most dominantvariable influencing purchasing decisions in this marketplace