Instrument for Testing Organizational Citizenship Behavior among University Lecturers in Nigeria: A Pilot Study

This report is centered upon a pilot research carried out to assess, from a methodological perspective, the mediating effect of self-efficacy on the relationship between work-family conflict, family-work conflict and organizational citizenship behavior among university academicians in Northern Nigeria. The goal of the pilot study was to assess the viability, length of time, cost, and negative consequences of self-efficacy on the long-term survival of OCB among universities in Nigeria with the aim of improving the questionnaire's design before it’s full implementation. Three experts from Management, Accounting, and Strategic Management carried out an evaluation of the research instrument, with the goal of ensuring that the questionnaires were consistent so that responders would not have problems while filling them out. The exploratory factor analysis (EFA); which checks for reliability, and the Cronbach alpha values, were used to analyze the content and face validity of the instrument, using the statistical package for social sciences (SPSS) Version 26. The model's components and elements used in this study were all derived from earlier research. A sample size of 36 respondents was used in this study. These respondents were drawn from several Universities from across northern Nigeria. According to the data, all of the constructs in the model had a Cronbach alpha value of greater than 0.7. Consequently, all of the instrument's components were kept. This research is vital in contributing to literature on methodological multivariate studies, quantitative OCB research, and university’s long-term growth and survival

Instrument for Testing Innovation on the Sustainable Growth of Manufacturing SMEs in Nigeria

This paper is based on a pilot study which was conducted to test innovation on the sustainable growth of SMEs by focusing on the methodological viewpoints. The objective of the pilot study was to assess the viability, length of time, cost, and adverse effects of innovation on the sustainable growth of SMEs in Nigeria so as to enhance the design of the questionnaire before its full implementation. A review of the research instrument was performed by four multi-disciplinary academics who specialised in management, accounting, and strategic management, respectively. The aim was to ensure consistency in the questionnaire so that respondents would have no trouble completing them. The statistical package for social sciences (SPSS) Version 23 was used to assist in the exploratory factor analysis (EFA) which tests for reliability and the Cronbach alpha values were used to examine the content and face validity of the instrument. All the constructs and items used in the model were adapted from previous literature. The sample size used for the study comprised 100 respondents recruited from the SMEs operating in Nigeria. The findings showed that all the constructs in the model carried a high Cronbach alpha value of above 0.7. Therefore, all items used in the instrument were retained. This study is expected to contribute to the literature on methodological multivariate studies, the quantitative approach research on innovation, and the sustainable growth of SMEs

Sustainable Innovation and Creativity for Value Creation: A Study of Hospitality Enterprises in Jos Metropolis, Nigeria

Hospitality enterprises in Nigeria are currently experiencing serious stagnation. Their rate of value creation has been on the decline as a result of inadequate sustainable innovation, creative skills, emerging technology, and inadequate adoption of the automation system. This study aims to investigate the impacts of sustainable innovation on creativity for the creation of value in hospitality enterprises in Jos Metropolis. 108 individuals were selected as the sample size through the formula by Morgan and Krejcie. Furthermore, a quantitative approach was applied as the primary method of data collection. The formulated hypotheses were tested using Ordinary Least Squares (OLS) regression method. Based on this study’s findings, a significant association was proven between sustainable innovation and customers’ satisfaction, creativity skills, and competitiveness. However, there was no significant association between the utilisation of technology and the creation of value in hospitality enterprises. Lastly, it is recommended that owner-managers in hospitality enterprises improve their sustainable innovation for value creation and service delivery. They should focus on customers’ needs and satisfaction, the utilisation of technology, in the long run, improvement in the return on investment, increase in profit margins and revenue, and large market share for sustainable growth of the hospitality enterprises in Jos Metropolis. Keywords: Sustainable innovation, Creativity, Value creation, Hospitality enterprises, Jos, Metropolis DOI: 10.7176/EJBM/11-26-04 Publication date:September 30th 201

Investigating structure relationship from functional and relational value to behavior intention: The role of satisfaction and relationship commitment

Value is a subjective construct that varies between customers, cultures and at different times. Most of the research focus on the value of physical product/service and neglect the value of relationship. This study is the first to consider customer value in terms of both functional and relational aspect. The main objective of the study is to investigate the most prominent predictor of customer behavior intention and also to examine the indirect factors (functional value and relational value) relate to the respective direct factors (satisfaction and relationship commitment) and their ability to explain customer behavior intention. Data obtained from 429 survey questionnaire were analyzed using the structure equation modeling. The results revealed that relationship commitment followed by satisfaction has a significant direct effect on behavior intention. Additionally, bootstrapping analysis confirmed that relational value has indirect effect on behavior intention through satisfaction and relationship commitment. This study highlighted the role of relational value in building the relationship commitment. Strategic guidelines are provided for managers in designing the value in stimulating the customer behavior intention