Journalism Education, Practice and Gender Issues in Nigeria: Factors Determining Journalism Career Consideration by Female Graduates of Mass Communication

Over the past two to three decades, journalism education at advanced levels is increasingly gaining popular acceptance despite being gendered, with more institutions of higher learning (such as universities and polytechnics) offering courses in Mass Communication and Journalism across Nigeria. Also, since the deregulation of the Nigerian broadcast media industry in 1992, many public and commercial broadcast outlets have been established across Nigeria, thus providing a bustling market for journalism career. This development could have encouraged those who studied Mass Communication and Journalism especially women (who are often discriminated against) to consider adopting journalism as a career after graduation. However, it is not known whether that is obtainable, and what factors could be affecting that. To solve that research gap, this study examined the factors impeding the adoption of journalism as a career among female graduates of mass communication in Maiduguri, Borno State, Nigeria. The study attempted to finding out the rationale behind non-pursuance of journalism by women. A qualitative survey approach, specifically the key informant interview (KII) approach was adopted. Using the snowball sampling method, 12 women mass communication graduates who were selected for interviews, and their responses were analysed using the thematic approach. The study found that: there was a great deal of perceived discrimination senior colleagues at places of work and by the general society toward women that are into journalism practice in Nigeria; female roles as mothers and wives; religious and cultural beliefs; and poor salary/wages were some of the critical factors impeding women mass communication graduates in Maiduguri from adopting journalism-related careers. The study concluded that women mass communication graduates in Maiduguri have negative perception toward journalism-related careers. The study, therefore, recommended that media organisations should make it as a duty to employ offer employment opportunities to more women and formulate and implement viable and strong gender equality policies. Keywords: Career consideration, Journalism career, Mass communication graduates, Media organisations, Nigerian news media, Women journalists DOI: 10.7176/NMMC/98-01 Publication date:September 30th 2021