The Snippets Taxonomy in Web Search Engines

In this paper authors analyzed 50 000 keywords results collected from localized Polish Google search engine. We proposed a taxonomy for snippets displayed in search results as regular, rich, news, featured and entity types snippets. We observed some correlations between overlapping snippets in the same keywords. Results show that commercial keywords do not cause results having rich or entity types snippets, whereas keywords resulting with snippets are not commercial nature. We found that significant number of snippets are scholarly articles and rich cards carousel. We conclude our findings with conclusion and research limitations.Comment: 12 pages, 3 table

Search engine optimization and pay-per-click marketing strategies

Any e-commerce venture using a website as the main shop front should invest in marketing its website. In this study, the relationship between website owners having invested in search engine optimization (SEO) and pay-per-click (PPC), respectively, is investigated. The design used in this research involves an empirical field experimental approach in which implementation of both SEO and PPC are considered, with subsequent comparison of results. Data were gathered from Google search results after performing both Fat Head and Long Tail key-phrase searches based in various categories. Websites that were listed among the top 10 in the sponsored section of search results were recorded. These websites were then checked to see if they also had an SEO ranking within the top 100 for both the Fat Head and Long Tail key-phrases. It is found that website owners seldom invest in SEO as part of a search engine marketing (SEM) campaign. This seems to confirm some of the findings by other authors. This research has important implications for SEO and PPC practitioners, and for website owners. It should influence the way budgets on search engine marketing are applied. Finally, it could be used by marketing managers in better utilizing their limited SEM dollars. No evidence could be found that this kind of empirical research has been done, hence the results are considered to be unique

Search Engine Information Retrieval: Empirical research on the usage of the Meta Tags to enhance Web Site Visibility and Ranking of e-Commerce Web Sites

The 7th World Multiconference on Systemics, Cybernetics_ and Informatics July 27 - 30, 2003 Orlando, Florida - USA PROCEEDINGS Volume VI Information Systems, Technologies and Applications: IThe principal objective of this research project was to determine the extent to which e-Commerce websites make use of metadata to enhance website visibility to search engines. The methods employed were to firstly identify a number of e-Commerce websites, and secondly to inspect, record, and analyze the relevant meta tags used in its coding. A subset of 200 e-Commerce websites was compiled by extensive Internet searching using standard search engines and portals. Each site was evaluated to confirm its qualification as an e-Commerce site, and its three visibility-related HTML meta tags were inspected. The results prove that a reasonable percentage of e-Commerce web pages make use of the three meta tags in question, but none make use of Dublin Core. An average score of 66.83% was earned overall. The primary conclusion reached is that initially meta tag usage appears to be reasonably high, considering figures of 60% and above. However, if the percentages of the non-users are extrapolated across the size of the WWW, while assuming that not all web pages are e-Commerce based, a large number of web pages are not availing themselves of one of the most basic visibility features.Cape Peninsula University of Technolog

TO WHOM IT MAY CONCERN

Herewith to testify that each paper accepted for the 8th Annual Conference on World Wide Web Applications, 6-8 September 2007, Bloemfontein have been peer-reviewed by two independent peer-reviewers. Prof P.A. van Brakel Conference Chai