The Effect of Religious Identity on User Judgment of Website Quality

Part 1: Long and Short PapersInternational audienceThe paper investigates the effect of users’ religious identity on their judgments of website quality. Websites related to Islamic and Christian identities were evaluated by Christian and Muslim respondents. Aesthetics, usability, service quality, pleasurable interaction, content, website identity and overall judgment were assessed, showing that respondents were more positive to the website which related to their own belief but the effect was stronger with the Muslim sample. Interviews were conducted to support the above results with a non-religious well known branded website added. Respondents provided consistent evaluations preferring the website matching their beliefs but brand identity showed to be more important than the religious identity

Target's face loss, motivations, and forgiveness following relational transgression: comparing chinese and us cultures

We proposed that, following a transgression, as a victim's perceived face loss increased, the victim would show (i) less forgiveness towards the perpetrator; (ii) increased motivation to retaliate; and (iii) reduced desire to maintain the damaged relationship. Moreover, an interdependent self-construal was hypothesized to strengthen these associations. Results from Hong Kong Chinese and American university students revealed that greater face loss directly reduced forgiveness. For Hong Kong Chinese, face loss also indirectly lowered forgiveness through retaliatory and relationship maintenance motivations. Self-construals, however, did not account for such cultural-specific findings. Discussion focused on how attributions for the face loss cross-culturally shaped the offended party's response to relational transgression