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2 research outputs found

Factors affecting the acceptability of advertisements among professionals

Author: A.M. Carr-Saunders
C.L. Kronus
D. Vanier
D.E. Stem
D.J. Stratton
E. Greenwood
G.W. Murdock
J. Bullard
J. Couretas
J. Darling
J.H. Sellers
J.K. Johansson
Jerri Hayes Bullard
K.M. Bartol
L. Benham
M.P. Dumler
P. Kotler
R. Hall
R.S Bussom
S. Kerr
S. Milmo
T. Shimp
W.E. Snizek
William E. Snizek
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Potentials and pitfalls of path analysis: A tutorial summary

Author: A. Kaplan
C.F. Christ
C.L. Li
D.R. Heise
D.R. Heise
H.M. Blalock Jr.
H.M. Blalock Jr.
H.M. Blalock Jr.
H.M. Blalock Jr.
H.M. Blalock Jr.
H.O. Wold
H.O. Wold
J. Johnston
J.G. Anderson
K. Schuessler
K.C. Land
L.A. Coser
M.K. Miller
Michael K. Miller
N.K. Namboodiri
O.D. Duncan
R. Boudon
R. Boudon
R. Mason
S. Wright
S. Wright
S. Wright
S. Wright
S. Wright
W.E. Snizek
W.L. Hays
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

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