18 research outputs found
A Pilot Study of World View of Black and White South African Adolescent Pupils: Implications for Cross-Cultural Counselling
PARAMETERS AFFECTING MEAT PROTEIN EXTRACTION AND INTERPRETATION OF MODEL SYSTEM DATA FOR MEAT EMULSION FORMATION
Integrating Communication Skills with Knowledge: A Conjoint Adolescent/Parent Format In Sex Education
Chemical vapor deposition and characterization of amorphous teflon fluoropolymerthin films
Rethinking the Emergence of Relationship Marketing
In this article, the history of relationship marketing (RM) is challenged. Similar to discussions of the marketing concept, the debates surrounding RM are largely ahistorical. This is despite numerous scholars indicating that RM has a far longer history than is currently appreciated. In contrast to received wisdom that RM emerged in the late 1970s, it is demonstrated that RM themes have been present in the marketing literature for longer than is recognized by the contemporary scholars