Political Marketing: A Conceptual framework

The article presents a broad overview of the concept of political marketing and its significance in the contemporary era of information revolution and democratic resurgence. The article provides meaning, definition and various dimensions of political marketing as a concept and method and differentiates it from mainstream marketing practices. The article also attempts to analyze the origin and development of the concept in different political and social contexts and its usage as a powerful instrument in election campaigning and policy making. The article explains the eight main functions of political marketing including product function, distribution function, cost function, communication function, new management function, fund raising function, parallel campaign management function and internal cohesion management function. The article also explains how the functions of political marketing are effectively applied on the electoral market and government markets. The article finally examines the success and failure of political marketing in creating public opinion in favor of the party. Here examples are taken from different countries including both democratic and non-democratic countries.Political marketing;political;election;campaign;political communication

Participatory approach to comunity health: Sustainable strategy from India

In social development and health sector, India’s performance is still lagging behind many Sub-Saharan African countries. There are also disparities between the urban and rural sectors and between privileged upper class and the socially disadvantaged groups. Widespread illiteracy, avoidable morbidity, premature mortality and deep-seated inequality of opportunity are still prevailing in India. India’s achievements in dealing with life expectancy, elementary education, nutritional well being, protection from illness, social security and consumption levels has been substantially and systematically out passed by many other developing countries. Compared to other countries, social sector expenditure is negligible in India, especially when compared it with UNDP recommended ratio. In the case of Indian state we can see that accelerated growth rate does not to have led to a corresponding change in living condition of rural poor. Here lies the importance of participatory mode of approach. The provision of social security cannot rely exclusively either on market forces or on the state initiative. There is an urgent need for participation in the distribution of social security measure. The move towards participatory growth calls for an integrated view of the process of economic expansion. The UN has defined community participation as ‘the creation of opportunity to enable all members of a community and the larger society to actively contribute to and influence the development process to share equitable the fruits of development’. This participatory mode of development views village community as the site for intervention. In this process it has to mediate through agencies working at that level. This is most commonly done through NGOs. In this broader context of Indian state’s commitment to liberalization, present paper attempts to study the participatory intervention of NGO in community health. For a detailed study, success story of AWARE - NGO working among the marginalized people in rural Andhra Pradesh is selected. The paper does not project NGO as viable alternative to fill the space vacated by state. But it only tries to establish that the objective of “Health for All” can be achieved only through community participation. The present paper is divided into 4 parts. The first part briefly outlines health sector performance and trends during the post reform era and its outcomes. The second part analyses the status of health sector in Andhra Pradesh, major indicators and initiatives. The third part in detail discusses the sustainable strategy of AWARE and its impact on health sector in rural Andhra. The final part contains major findings and concluding remarks.India; Community health; participatory development; Andhra Pradesh

Human security: Concept and practice

In the era of multiplying and escalating risks, both at national and international level, security of individual –popularly known as human security- from pervasive threats and fears become an area of intellectual discourse and policy debate. This is especially significant after the end of cold war, emergence of multi-polarity and proliferation of global terrorism. However, there is no established concept of human security in mainstream social science debates across the world. In the absence of a theory of human security, there exist few quantitative indicators and hence few data base on human security. More recently political theorists tried to develop a concept of human security based on the concept of human development and human rights. Yet, social science theory has not yet come forward with a comprehensive view of what exactly constitute human security. The matter is further complicated by the process of globalization and the high social costs associated with it. Against this context, this article attempts to analyze the concept of human security and its implication in a global context threatened by multiple forces of fear and insecurity. Introductory section gives historical background of human security and its recent interpretations through institutional interventions. The institutional mechanisms include UNDP report of 1994, International Commission on intervention and state sovereignty etc. Section two analyzes theoretical contributions of Amartya Sen, Emma Rothschild, Thomas, King and Murray, Kanti Bajpai, Hampton, and Leaning in popularizing the concept of human security. Section three defines human security from different dimensions and highlights the relevance of broader and inclusive concept of human security in the post cold war era. Section four analyzes positive and negative approaches towards human security in application level. Positive human security is analyzed on the basis of initiatives of Canada, Norway and Japan towards Human Security centric governance and its impact on economic and social security. Negative Approach is evaluated in the context of USA and EU policy in Middle East and other countries.Human Security; Foreign Policy; Security

Globalisation, state and disempowerment: study of farmers suicide in Warangal

The ideology of globalization and its practice based on neo-liberal paradigm has played a vital role in re-arranging the architecture of global economic and political order. Central to this new economic dispensation is a shift in the role of the state, particularly in its commitment towards the mass of the people from where it supposed to drives its strength according to democratic traditions. Supporters of Globalization often believes that inflow of foreign capital, advanced technology, market economy and the resultant economic growth will automatically take care of issues of social justice and equity. However these claims seem to be meaningless in the present global economic order based on wide disparities in power relations and resource distribution. There exists a dramatic paradox between the theoretical discourse on global economic growth and prosperity, and the naked reality of impoverishment, social exclusion and disempowerment affecting vast majority of marginalized groups in society. Against this background, the present paper seeks to explore the relationship among the three-core concept of Globalization, Nation state and Disempowerment in the context of neo liberal agenda and Indian states commitment to Structural Adjustment Programme. The paper doesn’t criticize Globalization perse, but try to project how global integration follows high social cost, especially in the absence of stable, effective and efficient economic base.globalisation; disempowerment; farmers suicide; Andhra Pradesh; India

Sngapore economy:the way ahead

Singapore consistently ranks high among 'most attractive countries for international business' and has achieved a per capita GDP level comparable to levels of developed western nations. Though the economy was affected by Asian financial crisis, the country's sound macroeconomic fundamentals, as well as the government's efforts to cut business costs, resulted in economic rebound in 1999 and 2000. However, from 2001 to 2003, the economy was hard hit again by the global recession as well as by the slump in the technology sector. The outbreak of SARS in 2003 further slammed the economy by substantially reducing tourism and consumer spending. Since mid-2003, Singapore's economy has recovered rapidly due to a favorable external environment, supportive macroeconomic policies, and continued structural reforms. While near-term prospects are favorable, sustaining robust growth over the medium term will require the country to meet the rising challenges from low-cost regional economies. Against this context, this article attempts to analyze the growth prospects of Singapore economy in the present era of globalization, competition and multilateral trade agreements. Section one attempt to analyze competition from India China and Malaysia and the recent strategies adopted by Singapore to address the challenge. Section two examines the current economic overview of Singapore. Section three evaluates the priority areas of Singapore –investment in education, R&D, addressing ageing problem, rowing high trust services [legal services, financial services, maritime and aviation], IT Connectivity and energy hub, increase in international trade and branding Singapore as a global city.Singapore; Asia; economy

Health Security for rural poor: study of community based health insurance

ABSTRACT For many people living in developing nations, illness represents a permanent threat to their income earning capacity and, therefore, their livelihood .Health insurance has been progressively more recognized as a tool to finance healthcare provision in the developing world. The high demand for good quality healthcare and the extreme underutilization of existing health services have given rise to the need for community health insurance—an arrangement that may both increase access to healthcare as well as theoretically improve its quality. While alternative forms of healthcare financing have been scrutinized, the option of insurance seems to be promising as it offers the opportunity to pool risk by converting unpredictable healthcare costs into fixed annual premiums. The typical dialogue surrounding health financing cites three main types of insurance as viable options to provide care. First is social health insurance, a practice initiated in several European countries where the working population of society provides health funds for the entire population, working and non-working. Social health insurance utilizes basic socialist principles to hold all sections of society accountable for the good of the community. The next type of insurance model is private health insurance, a structure that generally prevails in capitalist societies. Private insurance favors those who can afford to pay regular premiums, i.e. the middle class and the wealthy. Private insurance, therefore, inherently excludes the poor and only provides benefits to paying members. Finally, and most notable in discussing health for the rural poor, is community-based health insurance (CBHI). Studies conducted in various developing countries, including India, show that community-based health insurance (CBHI) schemes are highly effective in reaching poor populations. According to Friends of Women's World Banking, CBHI is defined as "any not-for-profit insurance scheme that is aimed primarily at the informal sector and formed on the basis of a collective pooling of health risks, and the members participate in its management." Such schemes frequently function in conjunction with healthcare providers or community organizations, such as local religious institutions, self-help groups (SHGs), or non-governmental organizations (NGOs).CBHI requires that people make a small contribution (i.e. pay a premium), which is then pooled to provide benefits, such as medical costs, to those within the pool who may need assistance. Unlike social or private health insurance schemes, CBHI is distinct in that it is generally initiated and managed by the community it benefits. This characteristic of CBHI is particularly important as it entails that the features of any specific CBHI scheme tailor to the local needs of the people. Against this background, the present paper attempts to analyze the Public Private Partnership [PPP] model in Health Insurance. As an example of the above-examined PPP, Chaitanya and HDFC-Chubb General Insurance, located in the Pune district of Maharashtra is taken as case study. Chaitanya and HDFC have recently joined in an endeavor attempting to provide CBHI coverage to SHG -women and their families in the Chaitanya field area. Founded in 1993, Chaitanya focuses on the establishment and strengthening of SHGs and development through micro-finance programs. Chaitanya's work has motivated the formation of the Grameen Mahila Swayamsiddha Sangha, the first independent federation of SHGs in Maharashtra. Currently, Chaitanya also carries out developmental activities including water & sanitation, agriculture, livelihood, and health. HDFC Bank and Chubb Corporation, USA entered a venture together in 2002 to jointly offer general insurance services. Specifically, HDFC-Chubb GIC offers a rural initiatives program tailored to meet the needs of the rural poor and offer insurance services at reduced costs.hEALTH SECURITY; POOR; INSURANCE

Drivers of economic growth in Gujarat

The article examines growth experience in various sectors of the state and analyzes the medium and long term growth potential of the economy. Sector-wise performance of Gujarat economy is analyzed with a focus on key engines of growth and the effective role of these growth engines in macro economic acceleration of Gujarat Economy. During the nineties, Gujarat improved its economic performance remarkably in almost all secondary and tertiary sectors. While Gujarat has very strong performance in the manufacturing, electricity, construction, transport & communication, and services sector, its major weaknesses is in the primary sector. The article attempts to identify principal drivers of the economy in the state and their contribution to economic growth. The sectors are- Energy, Oil & Gas, Agro &food processing, Textiles, Diamonds, Petrochemicals, SEZ etc. Concluding section highlights policy recommendations for sustained economic growth including land reform, investment in education and infrastructure, ports, more FDI, transparency and efficiency in administration, attaining social cohesion, macro economic management etcGujarat;economy; growth;India