6 research outputs found
(Editorial): "Better marketing for a better world"
- Publication venue
- 'SAGE Publications'
- Publication date
- 01/05/2021
- Field of study
Get PDFAdherence of Prime-Time Televised Advertising Disclosures to the “Clear and Conspicuous” Standard: 1990 versus 2002
- Author
- Andrews J. Craig
- Andrews J. Craig
- Andrews J. Craig
- Andrews J. Craig
- Baddeley Alan
- Barlow Todd
- Batra Rajeev
- Broadbent D.E.
- Cole Catherine A.
- Foxman Ellen R.
- Hoy Mariea Grubbs
- Johar Gita Venkataramani
- John Deborah Roedder
- Kolbe Richard H.
- Kolbe Richard H.
- Krugman Herbert E.
- Mazis Michael B.
- Moriarty Sandra
- Morris Louis A.
- Muehling Darrel D.
- Murray Noel M.
- Murray Noel M.
- NBC
- Paivio Allan
- Park C. Whan
- Penney Catherine G.
- Perreault William D.
- Petty Ross D.
- Rayner Keith
- Smith Sandra
- Wilkie William L.
- Wilkie William L.
- Wilkie William L.
- Wilkie William L.
- Wilkie William L.
- Wingfield Arthur
- Wogalter Michael S.
- Wright Peter L.
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study
No full textAre Some Comparative Nutrition Claims Misleading? The Role of Nutrition Knowledge, Ad Claim Type and Disclosure Conditions
- Author
- Alba Joseph W.
- Andrews Craig J.
- Andrews Craig J.
- Bracks Merrie
- Burros Marian
- Burton Scot
- Colford Steven M.
- Collins Allan M.
- CSPI
- Federal Register
- Feldman Jack M.
- Ford Gary T.
- Foxman Ellen R.
- Harris Richard Jackson
- Hoch Stephen J.
- Hoy Maria Grubbs
- Hurley Jayne
- J. Craig Andrews
- Jacoby Jacob
- Johar Gita Venkataramani
- Keller Scott B.
- Levy Alan S.
- Lewis Christine J.
- Liebman Bonnie
- Maronick Thomas J.
- Mitra Anusree
- Moorman Christine
- Muehling Darrel D.
- Muehling Darrel D.
- Nelson Phillip
- Patricia A.
- Pechmann Cornelia
- Petruccelli Paul J.
- Petty Richard E.
- Putrevu Sanjay
- Richard G. Netemeyer
- Roe Brian
- Russo Edward J.
- Scot Burton
- Shimp Terence A.
- Shimp Terence A.
- Smith Darlene Brannigan
- Stephenson Marilyn
- Wilkie William L.
- Wright Peter
- “Shopping for Health”
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
No full textHolistic Package Design and Consumer Brand Impressions
- Author
- Aaker Jennifer L
- Batra Rajeev
- Belk Russell W
- Bloch Peter H
- Brenner Lyle
- Caputo Tina
- Carpenter Patricia A
- Durgee Jeffrey F
- Elliott Richard L
- Folkes Valerie
- Fournier Susan
- Glazer Rashi
- Grammer Karl
- Henderson Pamela W
- Hertenstein Julie H
- Hirschman Elisabeth
- Holbrook Morris B
- Janiszewski Chris
- Johar Venkataramani Gita
- Keller Kevin L
- Keven Malkewitz
- Koffka Kurt
- Kunst-Wilson W.R
- Loken Barbara
- Mackay Jordan
- McCracken Grant
- Mick David Glen
- Orth Ulrich R
- Quester Pascale G
- Raghubir Priya
- Reber Rolf
- Rettie Ruth
- Schmitt Bernd H
- Schoormans Jan P.L.
- Seifert Lauren Sue
- Sirgy M. Joseph
- Sivakumar K.
- Sood Sanjay
- Sung Yongjun
- Sweeney Jillian C
- Ulrich R Orth
- Underwood Robert L
- Vernadakis George
- Veryzer Robert W
- Wansink Brian
- Wertheimer Max
- Yang Sha
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study
No full textAntecedents and Consequences of Brand Personality in Non-Conspicuous Service Sector
- Author
- Aaker Jennifer L
- Aaker Jennifer L
- Aaker Jennifer L
- Atilgan Eda
- Azoulay Audrey
- Bagozzi Richard P
- Belk Russell W
- Bharadwaj Sundar G
- Cretu Anca E
- Dolich Ira J
- Escalas Jennifer E
- Freling Traci H
- Freling Traci H
- Gordon Geoffrey L
- Graeff Timothy R
- Herbig Paul
- Johar Gita Venkataramani
- Keller Kevin L
- Keller Kevin L
- Kressmann Frank
- Krishnan Balaji C
- Krishnan H. Shanker
- Kumar Ramesh
- Lavidge Robert J
- Martineau Pierre
- Oliver Richard L
- Phau Ian
- Plummer Joseph T
- Sirgy M. Joseph
- Sirgy M. Joseph
- Sirgy M. Joseph
- Sirgy M. Joseph
- Sung Yongjun
- Swaminathan Vanitha
- Villarejo-Ramos Angel F
- Wallendorf Melanie
- Yoo Boonghee
- Yoo Boonghee
- Yoo Boonghee
- 김정구
- 김정구
- 김지헌
- 김흥규
- 박주영
- 박찬
- 유창조
- 이유재
- 임병훈
- 정기한
- Publication venue
- 'Korean Academy of Commodity Science & Technology'
- Publication date
- Field of study
No full textFuzzy Trace Theory and “Smart” False Memories: Implications for Advertising
- Author
- Aiken Leona S.
- Arndt Jason
- Baird Raymond R.
- Baumgartner Hans
- Boller Gregory W.
- Brainerd Charles J.
- Brainerd Charles J.
- Brainerd Charles J.
- Brainerd Charles J.
- Brainerd Charles J.
- Braun Kathryn A.
- Braun Kathryn A.
- Braun-LaTour Kathryn A.
- Braun-LaTour Kathryn A.
- Brown Christina L.
- Bruner Jerome
- Cacioppo John T.
- Cacioppo John T.
- Cacioppo John T.
- Cacioppo John T.
- Carneiro Paula
- Charles Brainerd
- Cole Catherin A.
- Cole Catherin A.
- Conway Martin A.
- Cowley Elizabeth
- Cowley Elizabeth
- Escalas Jennifer Edson
- Friestad Marian
- Gaeth Gary J.
- Graham Loranel M.
- Harris Richard J.
- Haugtvedt Curtis P.
- Hawkins Scott A.
- Hoch Stephen J.
- Hoch Stephen J.
- Holbrook Morris B.
- Holden Stephen J.
- Hyman Ira E.
- Jacoby Larry L.
- Jacoby Larry L.
- Johar Gita Venkataramani
- Johnson Marica K.
- Kathryn A. LaTour
- Kim John
- Lakshmanan Arun
- Law Sharmistha
- Lee Kerry
- Loftus Elizabeth F.
- Loftus Elizabeth F.
- Loftus Elizabeth F.
- Luna David
- Lyons Kelly E. Simona Ghetti
- Mehta Ravi
- Michael S. LaTour
- Norman Kenneth A.
- Odegard Timothy N.
- Payne David G.
- Petty Richard E.
- Reyna Valerie F.
- Roediger Henry L.
- Schlosser Ann E.
- Shapiro Stewart
- Skurnik Ian
- Stayman Douglas M.
- Strong Edward K.
- Tousignant James P. David D. Hall
- Tulving Endel
- University of Washington
- Watson Jason M.
- Weekes Brendan S.
- West Patricia M.
- Wilson Timothy D.
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
No full text
