Diversify and Conquer: Bandits and Diversity for an Enhanced E-commerce Homepage Experience

In the realm of e-commerce, popular platforms utilize widgets to recommend advertisements and products to their users. However, the prevalence of mobile device usage on these platforms introduces a unique challenge due to the limited screen real estate available. Consequently, the positioning of relevant widgets becomes pivotal in capturing and maintaining customer engagement. Given the restricted screen size of mobile devices, widgets placed at the top of the interface are more prominently displayed and thus attract greater user attention. Conversely, widgets positioned further down the page require users to scroll, resulting in reduced visibility and subsequent lower impression rates. Therefore it becomes imperative to place relevant widgets on top. However, selecting relevant widgets to display is a challenging task as the widgets can be heterogeneous, widgets can be introduced or removed at any given time from the platform. In this work, we model the vertical widget reordering as a contextual multi-arm bandit problem with delayed batch feedback. The objective is to rank the vertical widgets in a personalized manner. We present a two-stage ranking framework that combines contextual bandits with a diversity layer to improve the overall ranking. We demonstrate its effectiveness through offline and online A/B results, conducted on proprietary data from Myntra, a major fashion e-commerce platform in India.Comment: Accepted in Proceedings of Fashionxrecys Workshop, 17th ACM Conference on Recommender Systems, 202

Fine-Grained Session Recommendations in E-commerce using Deep Reinforcement Learning

Sustaining users' interest and keeping them engaged in the platform is very important for the success of an e-commerce business. A session encompasses different activities of a user between logging into the platform and logging out or making a purchase. User activities in a session can be classified into two groups: Known Intent and Unknown intent. Known intent activity pertains to the session where the intent of a user to browse/purchase a specific product can be easily captured. Whereas in unknown intent activity, the intent of the user is not known. For example, consider the scenario where a user enters the session to casually browse the products over the platform, similar to the window shopping experience in the offline setting. While recommending similar products is essential in the former, accurately understanding the intent and recommending interesting products is essential in the latter setting in order to retain a user. In this work, we focus primarily on the unknown intent setting where our objective is to recommend a sequence of products to a user in a session to sustain their interest, keep them engaged and possibly drive them towards purchase. We formulate this problem in the framework of the Markov Decision Process (MDP), a popular mathematical framework for sequential decision making and solve it using Deep Reinforcement Learning (DRL) techniques. However, training the next product recommendation is difficult in the RL paradigm due to large variance in browse/purchase behavior of the users. Therefore, we break the problem down into predicting various product attributes, where a pattern/trend can be identified and exploited to build accurate models. We show that the DRL agent provides better performance compared to a greedy strategy