Propuesta de modelo de negocio basado en design thinking : coral fashion truck

En la actualidad, las mujeres tienen una mayor relevancia en lo que respecta a la aportación económica en el hogar a partir del creciente empoderamiento de las mismas en el mercado laboral. Además, no solo controlan la mayor cantidad de gastos en lo que respecta a las compras del hogar, sino que son cada vez más independientes y mejor preparadas académicamente hablando que hasta hace unas décadas. Si bien representan un mercado en crecimiento, se plantea la existencia de mujeres que no tienen mayor tiempo para salir de compras con la frecuencia que quisieran lo que se podría traducir en la necesidad de un punto de venta de mayor accesibilidad. Para el desarrollo de la idea de negocio se optó por la creación de una propuesta de modelo de negocio a partir de una investigación orientada a conocer las preferencias de compra del público objetivo potencial y a trabajar con el mismo para co-diseñar la propuesta. Mediante la aplicación del Design Thinking como base metodológica y la utilización de diferentes herramientas de gestión y de estudios cualitativos, se empatizó con el público objetivo potencial para conocer sus preferencias y necesidades y así poder definir un Punto de Vista de la oportunidad encontrada: que las mujeres estudiantes y trabajadoras entre 20 y 27 años que gustan de la moda y tendencias de vestir necesitan de accesorios en todo momento y lugar para verse más femeninas y bonitas ante los ojos de ellas y los demás debido a que se sienten vacías si no los utilizan; sin embargo, al no disponer de mucho tiempo para realizar compras, no llegan a comprar la variedad de accesorios que pueden llegar a adquirir. Con esta definición se procedió a la ideación del modelo de negocio y, después de prototiparlo y evaluarlo, se diseñó a Coral, una marca que ofrece accesorios de vestir en un punto de venta móvil o fashion truck a mujeres de 18 y 27 años que gustan de la moda o tendencias, estudian y trabajan dentro de la zona 6 de Lima Metropolitana y la zona empresarial de San Isidro. Finalmente, mediante la utilización del Business Model Canvas se resumen las estrategias recomendadas a partir del presente estudio para el modelo de negocio propuesto en un Lienzo Estratégico donde se pueden apreciar desde la propuesta de valor hasta la estructura de costes de la potencial organización.Trabajo de suficiencia profesiona

A search for ultra-high-energy photons at the Pierre Auger Observatory exploiting air-shower universality

The Pierre Auger Observatory is the most sensitive detector to primary photons with energies above ∼0.2 EeV. It measures extensive air showers using a hybrid technique that combines a fluorescence detector (FD) with a ground array of particle detectors (SD). The signatures of a photon-induced air shower are a larger atmospheric depth at the shower maximum (X$_{max}$) and a steeper lateral distribution function, along with a lower number of muons with respect to the bulk of hadron-induced background. Using observables measured by the FD and SD, three photon searches in different energy bands are performed. In particular, between threshold energies of 1-10 EeV, a new analysis technique has been developed by combining the FD-based measurement of X$_{max}$ with the SD signal through a parameter related to its muon content, derived from the universality of the air showers. This technique has led to a better photon/hadron separation and, consequently, to a higher search sensitivity, resulting in a tighter upper limit than before. The outcome of this new analysis is presented here, along with previous results in the energy ranges below 1 EeV and above 10 EeV. From the data collected by the Pierre Auger Observatory in about 15 years of operation, the most stringent constraints on the fraction of photons in the cosmic flux are set over almost three decades in energy

Study on multi-ELVES in the Pierre Auger Observatory

Since 2013, the four sites of the Fluorescence Detector (FD) of the Pierre Auger Observatory record ELVES with a dedicated trigger. These UV light emissions are correlated to distant lightning strikes. The length of recorded traces has been increased from 100 μs (2013), to 300 μs (2014-16), to 900 μs (2017-present), to progressively extend the observation of the light emission towards the vertical of the causative lightning and beyond. A large fraction of the observed events shows double ELVES within the time window, and, in some cases, even more complex structures are observed. The nature of the multi-ELVES is not completely understood but may be related to the different types of lightning in which they are originated. For example, it is known that Narrow Bipolar Events can produce double ELVES, and Energetic In-cloud Pulses, occurring between the main negative and upper positive charge layer of clouds, can induce double and even quadruple ELVES in the ionosphere. This report shows the seasonal and daily dependence of the time gap, amplitude ratio, and correlation between the pulse widths of the peaks in a sample of 1000+ multi-ELVES events recorded during the period 2014-20. The events have been compared with data from other satellite and ground-based sensing devices to study the correlation of their properties with lightning observables such as altitude and polarity

Extraction of the Muon Signals Recorded with the Surface Detector of the Pierre Auger Observatory Using Recurrent Neural Networks

We present a method based on the use of Recurrent Neural Networks to extract the muon component from the time traces registered with water-Cherenkov detector (WCD) stations of the Surface Detector of the Pierre Auger Observatory. The design of the WCDs does not allow to separate the contribution of muons to the time traces obtained from the WCDs from those of photons, electrons and positrons for all events. Separating the muon and electromagnetic components is crucial for the determination of the nature of the primary cosmic rays and properties of the hadronic interactions at ultra-high energies. We trained a neural network to extract the muon and the electromagnetic components from the WCD traces using a large set of simulated air showers, with around 450 000 simulated events. For training and evaluating the performance of the neural network, simulated events with energies between 1018.5, eV and 1020 eV and zenith angles below 60 degrees were used. We also study the performance of this method on experimental data of the Pierre Auger Observatory and show that our predicted muon lateral distributions agree with the parameterizations obtained by the AGASA collaboration