“Tele-everything” world and hybrid office model – new global trends after the COVID-19 pandemic

As a result of forced social distancing and nationwide blockages, the habit of doing everything remotely has rapidly developed in society. The majority of work and household activities have been transferred to the Internet, and this has naturally led to the emergence of a new trend – “TV-everything” world.The rapid shift to a remote format and accelerated automation of processes have also changed attitudes to the previous management rules. The vast majority of companies decided during the pandemic to move some categories of staff to full-time remote work. One of the most debated topics today is the hybrid office model, where some employees work from home.The aim of the study is to show the consequences of the pandemic, which will determine the growth points in technology and management for the future, and to highlight the important challenges that the new norm of organisational management brings with it.The article presents the results of a survey of managers from various sectors carried out between March and April 2021. A review of the use of new technologies to improve the quality of the hybrid office was carried out. The importance of reinforcing the corporate culture in a remote working environment is highlighted and some guidelines for building communication in a remote working team environment are listed.These include: fostering corporate spirit, establishing a shared vision of the situation, mentoring, a culture of continuous feedback, informal communication, and newcomer adaptation.In a changing work environment, companies need to be extremely attentive to the well-being and productivity of teams and the mental health of employees. A number of measures have been proposed to monitor and improve the resource status of staff in organisations, including the use of computer systems that can conduct real-time assessments of employee performance and engagement based on artificial intelligence technologies

Online sales funnel as an analytical tool for business efficiency management

The possibilities of online sales strategy analysis based on unit-economy metrics (Unit Economics is a new economic modeling method used to determine the effectiveness of a digital business model by assessing the profitability of a product unit or a single customer), as well as on the theory of restrictions, have been shown. The peculiarities of settings of problems on monitoring the process of attracting customers to the electronic resource of a company, and their support up to conclusion of commercial transaction (product sale) have been revealed. A scenarios matrix for promoting information about a product, a brand, or a service using various communication channels has been compiled.Among various strategies of a sales funnel management the following three main strategies have been highlighted: the strategy of a proportional expansion (when increasing a traffic at the entrance of a funnel, which gives a large conversion, the funnel expands at all next stages, and the output result is increased); the strategy of stretching (increasing of a conversion at each level results in the output increasing), and the strategy of a key level (this strategy demands to determine the level of the funnel, which limits the entire system, and to apply efforts to improve conversion indicators at this special level). A methodology for constructing and analyzing the product funnel using unit-economy metrics has been adduced. The peculiarities of development of strategies for sales funnel using the critical-chain method (Critical Chain Management, CPM) and method of Theory of Constraints (TOC) have been highlighted, when the company’s results depend on the interacting elements of the system, that create the constraints. A method of searching bottlenecks in the sales funnel has been proposed, which consists in a consistent assessment of the impact on the profits of each of its five basic metrics, for each of which there are special development tools, allowing one to find points of rapid profit growth. Scenario analysis of sales funnel using unit metrics has been сarried out

On the stability of periodic points of the three-dimensional diffeomorphisms

Теория устойчивости и теория управления движение

Analysis of the state of electronic banking services in the Arab countries

The analysis of the provision of electronic banking services in Arab countries has been performed. The banking sector is an important part of the economy in any country, however in the Arab countries there are certain problems in the application of the concept of electronic banking. The purpose of this study is a comparative analysis of approaches to the application of information and communication technologies in the banking sector in Algeria, the United Arab Emirates and Syria, identification of the features and bottlenecks in the development of electronic banking services.It has been shown that in order to develop a strong economy and provide quality services that meet customer needs, Arab countries are clearly keen to implement the concept of electronic banking in their banks, but there are still some obstacles which prevent them from competing with international financial organisations. On the other hand, there are several successful scenarios for providing electronic services around the world, for example, the experience of the United Arab Emirates, Algeria, Lebanon and other Arab countries.To assess the level of use of electronic services by the Syrian population at the present time, the authors conducted a survey of clients of the Syrian state and private banks. Based on the survey results, it has been concluded that customers are interested in receiving services in electronic form, but this is hindered by the political situation in the country and a number of other problems. General conclusions have been made about the priority of measures that should be taken at the state level in order for Arab banks to meet modern trends in the financial sector