11 research outputs found

    Caught between stability and democracy in the Western Balkans: a comparative analysis of paths of accession to the European Union

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    The Western Balkans have been on the path of European Union accession, officially since 2003. The European Union invested heavily in the region to stabilise and democratise these countries and prepare them for eventual EU accession. This paper proposes that the EU-with its democracy aid and progress on accession stages acted as an external actor that- unexpectedly legitimised the political regimes despite their apparent backsliding. To better assess whether the EU played a role in democratic backsliding, and if so to what extent, the paper takes upon two case studies - Serbia and North Macedonia. The paper aims to enhance our understanding of democracy promotion, the EU's role as an external actor both in terms of its legitimisation role and democracy assistance in furthering democratic reforms in third countries

    Feelings generated by threat appeals in social marketing: text and emoji analysis of user reactions to anorexia nervosa campaigns in social media

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    Threat appeals in social marketing have been widely researched regarding their effects in behaviour change. However, little is known about their emotional effects in individuals. Feelings generated by threat appeals have proved to be ambiguous. Considering that understanding the emotional effects of message frames has implications in long-term behaviour change, this paper aims at understanding the feelings generated by threat appeals, considering the inconsistent findings in the literature. The research analyses the feelings produced by threat appeals in two social networks - Facebook and YouTube. A sentiment analysis of forty non-governmental campaigns regarding anorexia nervosa awareness was conducted through two methodological forms. First, we have analysed the content of the comments made by users by text analysis; second, we have coded the emoji expressing feelings from the users in the same campaigns and have quantified their interactions. Results indicate that feelings generated by threat appeals regarding anorexia nervosa campaigns in social media may be both positive and negative, with a great expression of fear, sadness and empathy, corroborating the ambiguous findings. Positive feelings are most prominent in emoji and reveal support, compassion and admiration both for campaign messages and for people suffering from anorexia. Negative feelings, such as fear and sadness, arise especially as a consequence of awareness and concerns. The paper contributes to the discussion of this ambivalent topic of research and also experiments two different sentiment analysis techniques – text and emoji analysis -, with different result outcomes.- (undefined
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