The Investigation of the Effective Factors of Process and Extent of Realization Trade Show Goals from the Standpoint of Exhibitors

This paper aims to provide one of the very first empirical tests of the mediating role of trade show marketing processes on the relationship between effective factorsand achieving the goals of the trade fair. The present research is applied in terms of purpose and is descriptive-survey correlational in terms of methodology. In this research, lots of data were collected distributing questionnaires among furnishing manufacturers trying to extend and sell their products in international exhibition in Qazvin. A final total of 223 exhibitors, from among 350 firms, fully completed the questionnaires. After obtaining the data through structural equation, they were analyzed using AMOS (v.18). The results of this research showed that “staff training” and “management capabilities” were considered as the most important parameters influencing the exhibition-based processes. In addition, it was found that the ongoing processes on the exhibition site have significantly positive effects on the selling and non-selling objectives of the firms. At the end, this research has proposed suitable solutions on how to effectively and optimally use the affective factors on those processes and its effectiveness on achieving trade show goals in the business

Investigating the Impact of E-Servicescape Dimensions and Experience & Risk Factors on E-WOM: Mediating Role of Trust

Nowadays, one of the important topics in e-commerce which has become a concern of many countries is electronic word of mouth due to increasing use of Internet for activities such as shopping or obtaining information. The purpose of this study is to investigate the effect of e-service factors as well as experience and risk on E-WOM by considering the mediating role of the trust variable. The statistical population of this research consists of buyers ftom Tehran/Karaj from Alibaba website. 384 samples were selected by Cochran's formula and data was collected by distributing questionnaires. The research data were analyzed by structural equation modeling using Amos. The results show that e-services dimensions as well as experience have a positive and significant effect on trust and E-WOM. Trust also has positive and significant effect on E-WOM. The results emphasize the importance of focusing on improving the quality of e-services in online stores and user experience of buyers on their participation in advertising

Communication Role in Coordinating Multiple Distribution Channels in the Electronics Industry

Nowadays, with technology progress and the emergence of new business models, increased levels of competition and changing demands and expectations of customers, using multi channels of distribution is growing rapidly. The coordination and integration of these channels with high efficiency and the elimination of these challenges requires more discussion. The purpose of this study is to investigate the role of communication in coordinating multiple distribution channels from the perspective of the supplier. This study aimed to identify influential capabilities in coordinating multiple distribution channels from the supplier’s perspectives. Statistical population of this study included electronics products suppliers in Tehran. Statistical sample of this study is 157 marketing and sales managers. Data analysis using structural equation modeling technique was conducted. Findings suggest that capabilities such as communication strategy, information quality, information technology and information sharing are affecting factors in coordination of multichannels and have positive effect on supplier financial and non-financial performance

Comparative survey of Relationship between Competitive Intelligence and Marketing Effectiveness among Public and Private Banks in Zanjan Province

This study was conducted to assess comparative examination of relationship between competitive intelligence with marketing effectiveness. For this purpose 110 branches managers of private and public banks in zanjan province were selected by stratified random sampling. The instrument of study were competitive intelligence (fahey, 2007) marketing effectiveness (kotler, 1997). Results indicated that were significant relationship between marketplace opportunities, competitor threats, competitor risks, key vulnerabilities and core assumption with marketing effectiveness. Results show that competitive intelligence between public and private banks no significant difference and private banks have to have higher marketing effectivenes

Spirituality and Leadership

The objective of this study was to examine the relationship of spiritual orientation of purported servant leaders to the intensity of perceived servant behavior in those leaders. Spirituality in the workplace and more holistic styles of leadership has grown in popularity among leadership consultants and the general public. A sample of 80 managers and ] 80 employees from Iran Khodroo and Saipa and pars Khodroo companies was surveyed using the Spirituality Assessment Scale (SAS) and the Servant Organizational Leadership Assessment (SOLA) between November 2007 and March 2008. Seventy - five managers (75%) and 140 employees (77%) responded. Spiritual orientation was measured using the SAS through two dimensions. The definitive dimension, considered essential for an individual to be spiritual, is demonstrated through a relationship with the transcendent through prayer or meditation, and the con-elated dimension, with is not exclusive to spirituality but may derive from moral philosophies, is the virtues of honesty, humility, and service to others. Servant leadership behavior was measured using the leadership portion of SOLA. Results of the study indicate that the sample of leaders surveyed in this study may be more spiritual than less spiritual, but with a greater propensity for the correlated variables. Pearson con-elation indicates that spirituality leadership isn't relationship to self - perceived servant leadership behavior. The self - perceived manger scores for servant leader behavior were greater and statically different than the values assigned by the employees. The self - perceived servant leadership behavior mean score for managers was statically greater than the employees indicating a perceptual chasm between the two groups

The Impact of Aesthetic and Symbolic Brand Benefits on Brand Commitment with the Mediating Role of Emotional attachment Among Apple Brand Consumers

هدف اصلی این پژوهش، ارائه مدلی است که ساختاری مفید برای استفاده مدیران و محققان حوزه تعهد مشتری و برند است. این مطالعه به این پرسش پاسخ می‌دهد که چگونه مزایای زیبایی‌شناسی برند و مزایای نمادین برند به تعهد مشتری منجر شده و احساس تعلق‌خاطر به برند چگونه این رابطه را میانجی‌گری می‌کند. این تحقیق از لحاظ هدف کاربردی و از حیث گردآوری داده‌ها، پیمایشی و توصیفی است. جمع‌آوری داده‌های مورد نیاز تحقیق با استفاده از پرسشنامه 20 سؤالی استاندارد‌ و سنجیده شده با طیف پنج گزینه‌ای لیکرت انجام گرفته و به‌صورت نمونه‌گیری غیر تصادفی هدفمند بین 350 نفر از دانشجویان دانشگاه زنجان به دست آمده است. یافته‌های تحقیق نشان داد که مزایای زیبایی‌شناسی و نمادین برند، دارای تأثیر مثبت و معنادار بر تعهد است و همچنین متغیر احساس تعلق‌خاطر به برند عامل میانجی مثبتی بین رابطه مزایای زیبایی‌شناسی و نمادین برند بر تعهد به برند است

Entrepreneurial Organization is a matter of the last few years a lot of emphasis on it

Entrepreneurial Organization is a matter of the last few years a lot of emphasis on it. The researchers assessed the relationship of Entrepreneurial Organization to factors such as structure and technology. But the relationship between organizational culture and organizational entrepreneurship is neglected. The main objective of the present study identified significant relationships between the dimensions of organizational culture and organizational entrepreneurship in society desired by the staff college at Tehran University, has been analyzed. The purpose of the study, application and data collection in terms of the descriptive - correlational. For this study, ‌ questionnaire containing 25 questions and sub-questions were designed 4. The results of 285 questionnaires were collected, showing that it is between Dimension ‌ providers identified there is a relationship between organizational culture and organizational entrepreneurshi

Influential factors on supplier-distributor partnership maintenance in distribution chain from the supplier’s landscape

Decision about distribution and sales channel is one of the most important decisions that managers confront it. This matter can Influence other marketing decisions. Distribution and sales channels are the heart of companies, but they often have not sufficient attention to this channels and it can be have detrimental effect for them. Hence closed coordination and retention of long term cooperative among partnership is very important. This study aimed to identify influential factors in retention of supplier-distributor cooperation from the supplier’s landscape. Statistical population of this study included food products suppliers. Data analysis using structural equation modeling technique was conducted. Findings suggest is that factors such as commitment ,communication, performance, satisfaction and trust are affecting factors in retention of supplier-distributor cooperation and have positive affect on retention of supplier-distributor cooperation in distribution network