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1 research outputs found
The impact of a celebrity endorser’s credibility on consumer self-brand connection and brand evaluation
Author
A Dwivedi
A Spry
+52Â more
Abhishek Dwivedi
BD Till
BD Till
BM Byrne
BZ Erdogan
C Fornell
CK Enders
D Sprott
DB Holt
DJ Moore
G McCracken
GE Belch
GL Murphy
H Baumgartner
HW Marsh
IJ Dolich
J Van den Bergh
JE Escalas
JE Escalas
JE Escalas
JF Hair
JM Feldman
JS Johar
KJ Preacher
KL Keller
KL Keller
L Zhou
Lester W Johnson
M Thompson
MA Kamins
MD Johnson
MJ Baker
MJ Sirgy
MR Raymond
MR Stafford
N Albert
NK Malhotra
PM Podsakoff
PS Speck
R Ohanian
R Shah
RB Kline
Robert E McDonald
RW Belk
S Misra
SB MacKenzie
SM Noble
T McCorkindale
V Lazarevich
V Vishawanathan
V Vogel
WO Bearden
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
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