9 research outputs found
Buyer Behavior in Personalized Shopping Environments
One of the most exciting aspects of electronic shopping environments (such as online stores) is that they allow firms to create personalized customer interfaces. That is, user interfaces of commercial web sites can be designed to be adaptive to the specific interests, needs, and preferences of individual shoppers at particula
New evidence on shareholder wealth effects in bank mergers during 1980-2000
Bank Mergers, Valuation, E-Garch, G21, G34,