Marketing research and design of quality function in the production of innovative product of health purpose

Abstract: The object of the experiment was 600 people, potential consumers of dairy products. Of these, 210 were practically healthy and 390 who had certain diseases. The subject of research was their consumer preferences regarding the appearance on the market of an innovative product for health purposes. One of the problems of our time is the lack of food in the market for special diet food. The study found that 20% of those surveyed consume classic drinking yogurts almost daily. 15, 13 and 12% of respondents daily consume cottage cheese, sour cream and yoghurts with cereal toppings (respectively). 10% of respondents prefer acidophilus and kefir. 9% of respondents prefer lactic acid products – fermented baked milk. 8% of respondents consume yogurt and aerin daily. 2% of the number of respondents consume bifilife. It was established that among the respondents yoghurts containing carotene, lecithin and products based on soy milk (3% each) are not in great demand. The consumer prefers yogurt with the content of wheat germ and bran (18%). 17% of respondents consume yogurt with sugar substitutes. 13% prefer products that contain vitamins. 10% consume micronutrient yoghurts. 7 and 6% (respectively) of respondents prefer yogurt with the content of antioxidants and enterosorbents. Fat-free products and products containing dietary fiber received 5% of consumer preferences. Having designed the quality function of the QFD model (Total Quality Management – QFD), it was found that the consumer wants to see yogurt on the shelf containing bifidobacteria, habitual taste characteristics, safe for consumption and at a low price. Compared with similar well-known methods of yogurt production, the designed product can bring maximum profit to the manufacturer, due to the release of new products that will best meet the requirements of consumers

PROSPECTS FOR GOVERNMENTAL SUPPORT OF CONVERGENT TECHNOLOGIES DEVELOPMENT IN THE WORLD AND UKRAINE Iryna Sviatukha

Abstract The aim of the article is to study modern trends for governmental support of convergent technologies development (based of NBIC-technologies) under conditions of a new industrial revolution in the World and Ukraine. In the article modern trends of infrastructure for support of innovative development in the countries of the world are analyzed. The prospects for the creation of the US infrastructure of convergence of knowledge, technology, and society are showed. Formation of a joint research area of the European Union as a mechanism for implementing convergent technologies into the economy is characterized. Reconciliation of European Research Area Roadmap 2020 and the Roadmap on the Ukrainian National Research Area realization on the assumption of ERA's implementation in Ukraine by 2020 is made. The list of priority measures and European partner organizations for the implementation of the Roadmap 2015-2020 ERA in Ukraine were designed

Development of an integrated method for implementation of food diets to medical and health institutions

Abstract: The object of research is the consumer preferences of visitors, the requirements of specialists in the field of science, production and catering. Existing diets, according to which visitors eat in sanatoriums and dispensaries, require immediate correction. A promising way is the development of specialized food culinary dishes and rations from them, which are successfully integrated and used, based on the mutual experience of specialists in the field of science, manufacturing enterprises and catering. This approach to solving the problem is the most effective and economically feasible, as evidenced by the accumulated experience and achievements of modern nutritional science. In the course of the study, the synectic method is used, based on the work of specialists in the field of science, production and catering. 4 working groups of 10–15 people each are formed. Scientists are employees of Kharkiv State University of Food Technology and Trade, V.N. Karazin Kharkiv National University, Lviv Polytechnic National University and V. Chornovol Sustainable Development Institute in Lviv (Ukraine). Food organizers: director, chief physician, nutritionist, chef of the Borisfen sanatorium (city of Berdsansk, Ukraine); chief doctor, nutritionist, head of the canteen of the Institute of Neurosurgery named after academician A.P. Romodanov of the National Academy of Medical Sciences of Ukraine (Kyiv, Ukraine); heads of the public organization «Lviv Regional Organization of the All-Ukrainian Ecological League» (Lviv, Ukraine); consumers – visitors to health facilities using the services 1–2 times a year. Within the framework of the study, an integrated implementation method is proposed, which will contribute to increasing the efficiency of using scientific developments. This will create a mechanism for the interaction of scientists with production and participants in the catering process with the end user. Due to this, solutions to the problem of national importance will be provided, which is associated with unbalanced diets

Turbulence Evolution in Plasma Shear Flows

The renormalized nonlinear analysis of the temporal evolution of drift-type modes in plasma shear flows is developed. The theory accounts for the effect of the tubulent motions of plasma on the saturation of the resistive drift instability. The nonlinear balance equation, which determines the saturation level of the resistive drift instability in shear flow is obtained. It was prowed that the "nonlinear effect of the enhanced decorrelation by shear flow" has nothing in common with process of the saturation. The same conclusion is applicable to all fluid models of plasma, obtained in drift approximation, in which all nonlinearities, other than E × B are ignored. The linear non-modal kinetic theory to the Vlasov-Poisson system is developed. This theory reveals the velocity shear in a non-modal time-dependent effect of the finite Larmor radius

The researching of information inequality in the market of information services

Abstract: The object of research is information inequality. Information inequality is seen as a socio-economic problem that can be solved with the help of confident actions of the state. Data analysis confirmed the problem of the «digital divide» at the global and regional levels. The transformation of the information services market depends on the quality of the Internet. The growing number of Internet users is a global tendency, but at the regional level it is possible to see clear differences, which creates problems for obtaining quality educational, financial and professional services. Both negative and positive consequences of information inequality are considered. Along with the growing importance of modern information technologies and services in society, inequality between certain segments of the population is growing. Some people for various reasons may have restrictions on access to information, knowledge, information services, new digital products and modern technologies, while others may not have similar restrictions on access to them. The study found that the market for information services is specific in terms of protection of intellectual property rights. Aspects that would contribute to strengthening the protection of intellectual property rights to information services and products, information security are provided. Negative transactional externalities occur in the market of information services precisely when there is a decrease in information security due to violation of intellectual property rights by one person in relation to another, causing the last damage. To reduce the burden of transaction costs on market participants in information services, the directions of reducing transaction costs at the national level are substantiated. In all countries of the world, the COVID-19 pandemic has exacerbated the issue of information inequality. The study presents the principles for overcoming digital inequality

The Role of Collagen Processing in Age-related Changes in the Thermo-stability of Connective Tissue Macromolecule -Collagen The Role of Collagen Processing in Age-related Changes in the Thermo-stability of Connective Tissue Macromolecule -Collagen

Abstract The relationship between the degree of hydroxylation and oxidative deamination of e-NH 2 -groups of lysine and hydroxylysine in collagen, and the thermal stability of this protein's sub-molecular structures in the skin of Wistar rats in their postnatal ontogeny was in vitro studied. It has been shown that, rising towards the age of 3 months, the content of free e-NH 2 -groups in collagen continuously remains constant, while that of free aldehyde groups (COH-groups), starting from 1-month steadily decreases with age. Accordingly, intermolecular cross-linking in collagen's sub-molecular structures is reduced during the period between 1 to 3 months, and afterwards continuously increases up to 24 months of age. The content of hydroxyproline in collagen is continuously reduced in postnatal ontogenesis. The combined effect of both effects leads to a decrease in the thermal stability of collagen sub-molecular structures in the skin during the period from 1 to 3 months, and subsequently rises up to 24 months old

Unemployment research in the conditions of the labour market transformation

Abstract: The object of research is the labor market, which is undergoing significant transformations under the influence of technological and structural changes, global and demographic trends. In this context, special attention should be paid to such an important aspect as youth unemployment, to identify its features. The subject of analysis is the classification of the causes of unemployment and the development of unemployment, youth behavior patterns on the labor market, manifested in the spread of phenomena such as distance employment, the latest forms of employment, self-employment, social exclusion of youth and the like. The methodology of an interdisciplinary approach to the analysis of youth unemployment made it possible to identify and characterize not only its state and structure, but also to identify the characteristics of youth behavior patterns in the labor market. The conclusion regarding the growth and actualization of employment instability, the decrease in the value of labor among youth, the blurring of the boundaries between employment and unemployment, as a result of modern transformations of the labor market, actualizes the need to search for a new youth policy. Analyzing the factors producing the growth of youth unemployment and the spread of non-standard forms of employment, it should be noted the need for their constant consideration in the institutional environment of the modern economy. The main manifestations of socio-economic transformations of the labor market are substantiated. It is proved that the effective inclusion of young people in social production is in the plane of the formation of an innovative model of social and labor relations based on the reform and creation of regulatory institutions. Without the development and implementation of effective and interconnected institutional mechanisms for managing the youth labor market, it is impossible to systematically and comprehensively increase the level of youth employment. The paper proposes the creation of a system of institutions, the main activity of which will be aimed at stimulating youth employment, identifying hidden employment and youth unemployment, employment, retraining, work with gifted youth, social guarantees and the like. Thanks to this, it is possible to tightly control the state of youth unemployment, to respond quickly and to implement prompt and effective measures to overcome it

Minimization of energy efficiency barriers in the context of optimization of management decisions in the process of sustainable development

Abstract: The object of research is the socioeconomic model of the country in terms of energy efficiency factors in the process of economic development. The author has adapted the taxonomy of barriers and identified a new group of barriers inherent in the socioeconomic models of countries with economies in transition. Achieving the goals of sustainable development is possible by achieving overall energy efficiency, which is provided by the implemented innovative energy technologies. The ability of the studied subjects to perceive and promote innovative energy technologies is determined by the level of their economic development. When building the concept of energy efficient management, the studied subjects should take into account the exhaustion of primary resources against the background of growing needs. One of Harrington's logical functions was used to determine the level of economic development of the studied subjects. In the indicators of the particular desirability of Harrington's logical function, indicators from 0.37 to 0.8 are the potential for development, currently unrealized in the studied subjects, which is the path to sustainable development. According to certain levels of private preferences, economic agents are given recommendations on the economic feasibility of introducing innovative energy technologies. At the same time, the research process involved the identification and localization of energy efficiency barriers in the studied subjects, which expanded the analytical opportunities in terms of providing practical recommendations. Such recommendations, combined with the private preferences of the studied subjects, allowed to formulate a conceptual scheme to increase the efficiency of energy resources of economic development management. The author proposes measures: scaling of grant financing, decentralization of energy sources, introduction of knowledge, cooperation of communities and in the community, development of entrepreneurship and greening of the environment. Directions strengthen the motivation of management decisions in the context of the effective impact of energy factors on the dynamics of economic development in modern conditions and can be used in the development of current and strategic plans and programs

Determination of energy efficiency barriers taxonomy in socio-economic model of Ukraine

Abstract: The object of research is Ukraine socio-economic model in terms of energy efficiency factors. One of the most problematic places is the identification of energy efficiency barriers, its minimization. The process of introduction of energy efficient technologies associated with the complexity and duration of market promotion, and their relatively high cost, and is hampered by a number of obstacles, barriers to energy efficiency. An analysis of current state of Ukrainian socio-economic system is carried out. The main characteristics of barriers to energy efficiency of socio-technical system in relation to those already identified in foreign systems are identified, a new group of barriers to the gap of energy efficiency is identified. The introduction of taxonomy of energy efficiency barriers, their identification in each individual project implementation of energy efficient technologies improves their promotion and increases the economic effect of these technologies. Abstract-logistical and comparative-statistical analysis are used to study the theory and practice of energy barriers in the world and in Ukraine, as well as to identify prospects for overcoming barriers. A set of criteria that form energy efficiency barriers for Ukraine has been identified. These steps involve conducting a system-structural analysis to determine the presence of energy efficiency barriers, as well as to describe their manifestation. In addition, those barriers that exist in the socio-economic model of the country but are not described in the basic theory have been structured and described. To implement these stages, the basic structure of energy efficiency barriers was adapted to the Ukrainian socio-economic model, and a group of barriers specific to Ukraine was derived. Due to this, the terminology «taxonomy of energy efficiency barriers» was introduced into the Ukrainian scientific literature and the concept of business turnover, which was previously used only by foreign scientists