4 research outputs found
Co-Branding
- Author
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- 01/01/2005
- Field of study
No full textAn Analysis of Ingredient Branding Using the Example of Tetra Pak
- Author
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- 01/01/2009
- Field of study
No full textBasics der Marke
- Author
- A Bänsch
- A Kirig
- A Seffer
- AD Shocker
- AMA
- BBDO Consulting
- C Baumgarth
- C Homburg
- C Marx
- D Meer
- DK Tscheulin
- E Dichtl
- E Dichtl
- E Leitherer
- F Völckner
- F-R Esch
- F-R Esch
- F-R Esch
- GfK
- GL Gordon
- GS Low
- H Friebe
- H Meffert
- H Meffert
- H Meffert
- H Sattler
- H Sattler
- H Schmalen
- H Schröder
- H Schröder
- H Schröder
- H Steffenhagen
- HG Güldenberg
- J Lindenmeier
- J Menninger
- JL Zaichkowsky
- K Alewell
- K Kramer
- K Mellerowicz
- K Werner
- KL Keller
- KPMG
- L Berekoven
- L Chernatony de
- L Chernatony de
- L Chernatony de
- M Bruhn
- M Bruhn
- M Bruhn
- M Fischer
- M Fischer
- M Fischer
- N Klein
- O Hupp
- O Pabst
- Ocean Tomo
- P Kenning
- P Kotler
- R Wildner
- S Haupt
- S Hoffmann
- S Mudambi
- S Müller
- S Pincas
- S Schmitt
- S Zentek
- T Buzan
- T Donnevert
- T Rudolph
- V Bugdahl
- V Ilzhöfer
- W Berlit
- W Kroeber-Riel
- W Kroeber-Riel
- W Wagner
- Y Wu
- ZAW
- Zoll
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textTheoretischer Teil
- Author
- A Amthorsson
- A Bengtsson
- A Gelman
- A Gelman
- A Gröppel-Klein
- A Gröppel-Klein
- A Gustafsson
- A Hartmann
- A Herrmann
- A Herrmann
- A Herrmann
- A Kirmani
- A Kirmani
- A Kirmani
- A Kirmani
- A Kuß
- A Kuß
- A Rangaswamy
- AC Kemper
- AC Kemper
- AC Kemper
- AE Gelfand
- AF Smith
- AM Levin
- AR Lock
- AR Rao
- AR Rao
- AR Rao
- AR Rao
- AR Rao
- AV Muthukrishnan
- B Baumgartner
- B Baumgartner
- B Orme
- B Six
- BL Simonin
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Hahn
- C Hahn
- C Hahn
- C Hillyer
- C Hsiao
- C Huffman
- C Riepe
- C Scholz
- CJ Cobb-Walgren
- CJ Frey
- CL Brown
- CM Troutman
- D Earnhart
- D Endler
- D Maheswaran
- D McFadden
- D McFadden
- D McFadden
- D Morschett
- D Morschett
- D Oelsnitz
- DA Aaker
- DA Aaker
- DA Aaker
- DA Aaker
- DC Smith
- DE Vinson
- DF Midgley
- DF Midgley
- DG Norris
- DG Norris
- DH Gensch
- DH Gensch
- DH Gensch
- DH Gensch
- DJ Moore
- DM Boush
- DS Bunch
- DV Lindley
- E Brunswik
- E Coupey
- E Frese
- E Glaserfeld
- E Roth
- E Tolle
- EC Hirschman
- EH Witte
- EH Witte
- EJ Gumbel
- EJ Johnson
- EJ Johnson
- F Bignasca
- F Bignasca
- F Böcker
- F Böcker
- F Panne
- F Wachendorf
- F Wachendorf
- F Wachendorf
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- FJ Carmone
- FJ Carmone
- FJ Marmone
- G Behrens
- G Behrens
- G Behrens
- G Behrens
- G Laurent
- G Maier
- G Maier
- G Maier
- G Maier
- G Maier
- G Maier
- G Maier
- G Maier
- G Maier
- G Puth
- G Schweiger
- G Schweiger
- G Schweiger
- G Schweiger
- G Schweiger
- G Silberer
- G Silberer
- G Wiswede
- G Zatloukal
- GJ Stigler
- GL Lilien
- GM Allenby
- GM Allenby
- GM Allenby
- GM Allenby
- GM Allenby
- GM Winkler
- GP Huber
- GR Dowling
- GS Carpenter
- GS Carpenter
- GT Ford
- H Baumgartner
- H Diller
- H Freter
- H Freter
- H Hakansson
- H Hätty
- H Höser
- H Kainz
- H Klages
- H Klages
- H Kölbel
- H Meffert
- H Meffert
- H Sattler
- H Sattler
- H Schramm-Klein
- H Schramm-Klein
- H Schweikl
- H Schweikl
- H Schweikl
- H Simon
- H Steffenhagen
- H Steffenhagen
- H Theil
- H Toutenburg
- H-P Liebmann
- HC Triandis
- HC Triandis
- HD Mummendey
- HG Gemünden
- HJ Einhorn
- HL Kolb
- I Balderjahn
- I Balderjahn
- I Balderjahn
- I Balderjahn
- I Balderjahn
- I Balderjahn
- IE Berger
- IP Levin
- IS Currim
- J Adler
- J Adler
- J Adler
- J Albrecht
- J Albrecht
- J Bortz
- J Bortz
- J Büschken
- J Büschken
- J Fischer
- J Fischer
- J Fischer
- J Fischer
- J Fischer
- J Fischer
- J Fischer
- J Gutsche
- J Gutsche
- J Gutsche
- J Gutsche
- J Huber
- J Huber
- J Huber
- J Huber
- J Jacoby
- J Neumann
- J Perrey
- J Perrey
- J Redler
- J Redler
- J Zentes
- J Zentes
- J Zentes
- J Zentes
- J Zentes
- J-B Steenkamp
- J-J Cegarra
- J-N Kapferer
- JA Howard
- JA Howard
- JA Howard
- JD Carroll
- JD Swait
- JG Lynch Jr.
- JG Lynch Jr.
- JG Lynch Jr.
- JH Steckel
- JH Washburn
- JH Washburn
- JJ Louviere
- JJ Louviere
- JJ Louviere
- JJ Louviere
- JJ Louviere
- JJ Louviere
- JJ Louviere
- JJ Louviere
- JL Lastovicka
- JL Zaichkowsky
- JN Sheth
- JR Bettman
- JR Bettman
- JR Bettman
- JR Bettman
- JR Bettman
- JR Hauser
- JW Alba
- JW Taylor
- K Backhaus
- K Backhaus
- K Brockhoff
- K Brockhoff
- K Brockhoff
- K Brockhoff
- K Brockhoff
- K Brockhoff
- K Deimel
- K Herdzina
- K Sentis
- K Zwerina
- K Zwerina
- K-G Windhorst
- K-G Windhorst
- K-G Windhorst
- K-H Moritz
- K-H Moritz
- KE Train
- KE Train
- KE Train
- KE Train
- KJ Lancaster
- KJ Lancaster
- KK Desai
- KL Keller
- KL Keller
- KL Keller
- KL Keller
- KP Kaas
- KP Kaas
- KP Kaas
- KP Kaas
- KP Kaas
- KP Kaas
- KP Kaas
- L Berekoven
- L Berekoven
- L Berekoven
- L Festinger
- L John Jr.
- L Rosenstiel
- L Rosenstiel
- L Sunde
- LL Thurstone
- LL Wilde
- M Ben-Akiva
- M Ben-Akiva
- M Ben-Akiva
- M Ben-Akiva
- M Ben-Akiva
- M Benkenstein
- M Benkenstein
- M Benkenstein
- M Benkenstein
- M Fishbein
- M Fishbein
- M Hopf
- M Irmscher
- M Kleinaltenkamp
- M Kleinaltenkamp
- M Kleinaltenkamp
- M Kleinaltenkamp
- M Mitzkat
- M Mitzkat
- M Nakanishi
- M Natter
- M Ohlwein
- M Rokeach
- M Rokeach
- M Rudolph
- M Rudolph
- M Rudolph
- M Schenk
- M Schenk
- M Schenk
- M Sherif
- M Sherif
- M Spence
- M Steinberger
- M Steinberger
- M Voeth
- M Voeth
- M Voeth
- M Voeth
- M Voeth
- M Voeth
- M Weber
- M Weber
- M Weber
- M Weber
- M Wedel
- MB Traylor
- McKinsey & Company
- MJ Rosenberg
- ML Corstjens
- ML Richins
- ML Richins
- MR Darby
- MR Darby
- MR Solomon
- MR Solomon
- MS Mccarthy
- NH Anderson
- NH Anderson
- NH Anderson
- NH Anderson
- NT Feather
- P Hammann
- P Hammann
- P Hammann
- P Hammann
- P Kmieciak
- P Nelson
- P Nelson
- P Nelson
- P Schürmann
- P Schürmann
- P Schürmann
- P Schürmann
- P Warrington
- P Weinberg
- P Weinberg
- P Weinberg
- P Weinberg
- P Weiss
- P Wright
- PA Bottomley
- PA Samuelson
- PA Samuelson
- PE Green
- PE Green
- PE Green
- PE Green
- PH Farquhar
- PJ Lenk
- PJH Schoemaker
- PM Guadagni
- PN Shamdasani
- R Amit
- R Batra
- R Buck
- R Decker
- R Dhar
- R Haaijer
- R Haaijer
- R Haaijer
- R Katz
- R Katz
- R Kunkel
- R Kunkel
- R Kunkel
- R Nieschlag
- R Richter
- R Richter
- R Schmidt
- R Vaidyanathan
- R Venkatesh
- R Weiber
- R Weiber
- R Weiber
- R Weiber
- R Weiber
- RA Bauer
- RA Bauer
- RA Higie
- RD Blackwell
- RD Blackwell
- RD Hisrich
- RD Johnson
- RD Johnson
- RD Luce
- RD Luce
- RE Kass
- RE Nisbett
- RE Petty
- RG Chapman
- RH Fazio
- RJ Meyer
- RK Teas
- RL Andrews
- RL Andrews
- RL Celsi
- RL Keeney
- RM Dawes
- RR Bagozzi
- RR Batsell
- RR Batsell
- RR Batsell
- RR Batsell
- S Bekmeier-Feuerhahn
- S Bekmeier-Feuerhahn
- S Bekmeier-Feuerhahn
- S Bekmeier-Feuerhahn
- S Bhat
- S Chib
- S Fuchs-Seliger
- S Fuchs-Seliger
- S Lawson
- S Miller
- S Moorthy
- S Pudney
- S Pudney
- S Pudney
- S Rosen
- S Rosen
- S Samu
- S Samu
- S Software
- S Software
- SB Walchli
- SE Asch
- SE Taylor
- SH Cohen
- SH Schwartz
- SJ Haberman
- SJ Milberg
- SM Broniarczyk
- SP Mantel
- SR Cosslett
- ST Fiske
- T Bruno
- T Ellinger
- T Ellinger
- T Ginter
- T Morikawa
- T Morikawa
- T Roselius
- T Teichert
- T Teichert
- T Teichert
- T Teichert
- T Teichert
- T Teichert
- V Bugdahl
- V Trommsdorff
- V Trommsdorff
- V Trommsdorff
- V Trommsdorff
- V Trommsdorff
- V Trommsdorff
- V Trommsdorff
- V Trommsdorff
- V Trommsdorff
- V Trommsdorff
- V Trommsdorff
- V Trommsdorff
- V Trommsdorff
- V Trommsdorff
- V Trommsdorff
- V Trommsdorff
- V Trommsdorff
- V Trommsdorff
- VA Zeithaml
- W Boulding
- W Fritz
- W Harbrecht
- W Harbrecht
- W Harbrecht
- W Harbrecht
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Kroeber-Riel
- W Meinefeld
- W Pfeiffer
- WA Kamakura
- WC Park
- WC Park
- WC Park
- WC Park
- WC Park
- WD Hoyer
- WD Hoyer
- WD Hoyer
- WE Baker
- WH Engelhardt
- WH Greene
- WL Moore
- WL Moore
- WS Perkins
- YJ Wind
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- 01/01/2004
- Field of study
No full text
