1 research outputs found
The Effects of Interactivity on Cross-Channel Communication Effectiveness
- Author
- Aaker David. A.
- Alba Joseph
- Baker Michael J.
- Berthon Pierre
- Biocca Frank
- Blattberg Robert C.
- Burke Raymond R
- Burke Raymond R
- Coyle James R.
- Cuneo Alice Z
- Elkin Tobi
- Fazio Russell H.
- Fazio Russell H.
- Ganesan Shankar
- Geyskens Inge
- Ghose Sanjoy
- Griffith David
- Griffith David
- Ha Louisa
- Hart Christopher W.
- Heeter Carrie
- Hoffman Donna L.
- Häubl Gerald
- Irwin Julie R.
- Jee Joonhyung
- Kelloway E. Kevin
- Kline Rex B
- Lee Khai Sheang
- Lee Se-Jin
- Li Hairong
- Liu Yuping
- Lynch Patrick D.
- McKillen Dan
- McMillan Sally
- Meeker Mary
- Merrilees Bill
- Morgan Robert M.
- Newhagen John E.
- Novak Thomas P.
- Petty Richard E.
- Ratnasingham Pauline
- Salomon Ilan
- Schlosser Ann E
- Shen Fuyuan
- Sherman Steven J
- Singh Jagdip
- Singh Mandeep
- Sirdeshmukh Deepak
- Smith Robert E
- Smith Robert E.
- Steuer Jonathan
- Stout Patricia A.
- Sultan Fareena
- Unz Dagmar C.
- Upshaw Lynn
- Wu Guohua
- Wu Guohua
- Yoo Chan Y.
- Yoon Sung-Joon
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
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