5 research outputs found
Persuasionswirkung von Werbevariationen
- Author
- A. Greenberg
- A. Paivio
- A.A. Harrison
- A.H. Eagly
- A.H. Eagly
- A.H. Eagly
- C. Chang
- C. Pechmann
- C.P. Haugtvedt
- C.S. Craig
- D. Corkindale
- D.L. Hintzman
- D.M. Thomson
- D.M. Thomson
- D.R. Scott
- D.W. Schumann
- F.-R. Esch
- G.D. Hughes
- G.J. Gorn
- H. Mayer
- H.R. Unnava
- Heribert Gierl
- J.B. Calder
- J.C. Olson
- J.L. McCullough
- J.N. Axelrod
- J.T. Cacioppo
- L.M. Gartman
- M. Glanzer
- M.H. Blair
- M.H. Blair
- P. Anand
- P.A. Keller
- P.L. Wright
- R. Batry
- R.B. Zajonc
- R.C. Grass
- R.E. Burnkrant
- R.E. Petty
- R.E. Petty
- R.E. Petty
- R.E. Petty
- R.E. Petty
- R.J. Lutz
- S. Chaiken
- S.L. Appleton-Knapp
- S.N. Singh
- Tina Großmann
- W. Wood
- W.J. McGuire
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- 01/01/2006
- Field of study
No full textDie Verwendung von Advertising Retrieval Cues in der Werbung
- Author
- A. Bezjian-Avery
- A. Kirmani
- C.P. Haugtvedt
- D.J. MacInnis
- D.R. Young
- D.W. Schumann
- F.-R. Esch
- F.-R. Esch
- F.-R. Esch
- G. Mandler
- G. Mandler
- H. Mayer
- H.R. Unnava
- Heribert Gierl
- J.A. Edell
- J.A. Garretson
- J.M. McGrath
- J.M. McGrath
- J.R. Anderson
- J.W. Hutchinson
- K.L. Keller
- K.L. Keller
- K.L. Keller
- K.L. Keller
- K.L. Keller
- K.L. Keller
- M. Bruhn
- P. Anand
- R. Batra
- R. Hastie
- R.B. Zajonc
- R.E. Burnkrant
- R.F. Bornstein
- R.G. Crowder
- S.B. MacKenzie
- T.A. Shimp
- T.J. Madden
- T.K. Srull
- Tina Großmann
- Y.H. Lee
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textPersuasionswirkung von Werbevariationen
- Author
- A. Greenberg
- A. Paivio
- A.A. Harrison
- A.H. Eagly
- A.H. Eagly
- A.H. Eagly
- C. Chang
- C. Pechmann
- C.P. Haugtvedt
- C.S. Craig
- D. Corkindale
- D.L. Hintzman
- D.M. Thomson
- D.M. Thomson
- D.R. Scott
- D.W. Schumann
- F.-R. Esch
- G.D. Hughes
- G.J. Gorn
- H. Mayer
- H.R. Unnava
- Heribert Gierl
- J.B. Calder
- J.C. Olson
- J.L. McCullough
- J.N. Axelrod
- J.T. Cacioppo
- L.M. Gartman
- M. Glanzer
- M.H. Blair
- M.H. Blair
- P. Anand
- P.A. Keller
- P.L. Wright
- R. Batry
- R.B. Zajonc
- R.C. Grass
- R.E. Burnkrant
- R.E. Petty
- R.E. Petty
- R.E. Petty
- R.E. Petty
- R.E. Petty
- R.J. Lutz
- S. Chaiken
- S.L. Appleton-Knapp
- S.N. Singh
- Tina Großmann
- W. Wood
- W.J. McGuire
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textDie Werbewirkung von Schemainkongruenz und interner Inkongruenz im Fall des Einmalkontakts
- Author
- A.Y. Lee
- Andrea Blasczyk
- B. Loken
- B. Wansink
- C.P. Haugtvedt
- C.P. Moreau
- C.R. Taylor
- C.S. Areni
- D.D. Muehling
- D.L. Alden
- D.M. Boush
- D.M. Stayman
- D.W. Schumann
- E.J. O’Brien
- E.R. Stafford
- F. Lange
- F.-R. Esch
- F.-R. Esch
- F.I. Craik
- G.S. Goodman
- H.R. Unnava
- Heribert Gierl
- J. Meyers-Levy
- J. Meyers-Levy
- J.A. Edell
- J.L. Ozanne
- J.R. Anderson
- K.K. Desai
- L.A. Peracchio
- M. Sujan
- M. Sujan
- M. Sujan
- M. Sujan
- M.C. Campbell
- M.J. Houston
- P.A. Keller
- P.W. Miniard
- P.W. Miniard
- R. Hastie
- R.B. Cialdini
- R.B. Zajonc
- R.C. Goodstein
- R.E. Burnkrant
- R.J. Lutz
- S.B MacKenzie
- S.E. Asch
- S.E. Heckler
- S.H. Ang
- Sandra Reich
- T. Srull
- T.J. Olney
- Y. Sakamoto
- Y.H. Lee
- Y.H. Lee
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textDo Ethnic Cues Improve Advertising Effectiveness for Ethnic Consumers?
- Author
- Aaker J.L.
- Aaker J.L.
- Alesandrini K.L.
- Appiah O.
- Appiah O.
- Arnett J.J.
- Beltramini R.F.
- Brock T.C.
- Brumbaugh A.M.
- Brumbaugh A.M.
- Burbank P.
- Burton D.
- Chang C.
- Chang C.T.
- Chattaraman V.
- Childers T.L.
- Cho B.
- Christian J.
- Cleveland M.
- Cleveland M.
- Cui G.
- Cui G.
- Cui G.
- De Pelsmacker P.
- De Run E.C.
- Deshpandé R.
- Dimofte C.V.
- Dolich I.J.
- Domzal T.J.
- Ducoffe R.H.
- Emslie L.
- Fitzsimons G.J.
- Fleck N.
- Forehand M.
- Gerlich R.N.
- Green C.L.
- Grier S.A.
- Grier S.A.
- Heckler S.E.
- Holbrook M.B.
- Houston M.J.
- Hutnik N.
- Jamal A.
- Jamal A.
- Koslow S.
- Krishna A.
- Lang A.
- Laroche M.
- Lavin M.
- Lee C.K.-C.
- Leigh J.H.
- Lin C.A.
- Lin L.-Y.
- Luna D.
- Luna D.
- MacInnis D.J.
- MacInnis D.J.
- Maclnnis D.J.
- Martin B.
- McGuire W.J.
- Mokhlis S.
- Moschis G.P.
- Mueller S.
- Myers J.R.
- Niemann Y.F.
- Noriega J.
- Olson J.C.
- Orth U.R.
- Paivio A.
- Paivio A.
- Petty R.E.
- Phelps J.
- Pitts R.E.
- Puntoni S.
- Reardon J.
- Reed A.
- Ro T.
- Saegert J.
- Sierra J.J.
- Silayoi P.
- Sirgy M.J.
- Smit E.G.
- Sojka J.Z.
- Solomon M.R.
- Starch D.
- Stone G.
- Torres I.M.
- Townsend C.
- Unnava H.R.
- Verbeke W.
- Wang C.L.
- Webster C.
- Wooten D.B.
- Yoo C.Y.
- Zandpour F.
- Zhang Y.
- Zhang Y.
- Zhao X.
- Publication venue
- 'Elsevier BV'
- Publication date
- Field of study
No full text
