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2 research outputs found
The effects of between-partner congruity on consumer evaluation of co-branded products
Author
Aaker
Aaker
+51Â more
Aaker
Balachander
Barsalou
Barsalou
Baumgarth
Boush
Bridges
Bridges
Broniarczyk
Chakravarti
Cohen
Costello
Dawar
Farquhar
Farquhar
Hampton
Hampton
Hampton
Hillyer
James
John
Kardes
Keller
Leuthesser
Levin
Loken
Mandler
Maoz
Medin
Mervis
Meyers-Levy
Meyers-Levy
Minnesota Consumer Behavior Seminar University of Minnesota
Murphy
Park
Park
Park
Peracchio
Petty
Punch
Rao
Rao
Romeo
Simonin
Smith
Spethmann
Tauber
Tversky
Vaidyanathan
Washburn
Washburn
Publication venue
'Wiley'
Publication date
01/01/2007
Field of study
No full text
Crossref
What brand extensions need to fully benefit from their parental heritage
Author
AB Monga
AB Monga
+46Â more
B Loken
C Chang
C Janiszewski
Cecilia M. O. Alvarez
D Nayakankuppama
DA Aaker
DA Aaker
E Maoz
G Menon
H Bless
H Mao
J Haskel
J Lynch Jr
JG Lynch Jr
JW Alba
KL Keller
KL Keller
KS Wessling
M Sujan
M Wanke
MJ Barone
MJ Barone
N Schwarz
N Schwarz
P Mathur
P Nedungadi
Paul W. Miniard
Peter R. Dickson
PW Miniard
R Ahluwalia
R Weber
Rama K. Jayanti
RD John
RL Rose
RR Burke
S Bambauer-Sachse
S Ng
S Shapiro
S Sood
S Spiggle
SJ Milberg
SM Broniarczyk
T Meyvis
University of Minnesota Consumer Behavior Seminar
WC Park
Z Gürhan-Canli
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref