Will Consumers Pay a Premium for Country-of-Origin Labeled Meat?

International Relations/Trade, Livestock Production/Industries,

THE VALUE OF PRECONDITIONING PROGRAMS IN BEEF PRODUCTION SYSTEMS

Net returns to feeding were calculated for preconditioning. The added value to cattle feeders, without accounting for death loss, from purchasing preconiditioned calves over calves of unknown origin is $46.83/head and$49.54/head for the CPH and GT calves, respectively. As a result, a feedlot operator could pay $8.50/cwt and$9.00/cwt more per 550 pound CPH and GT feeder calves, respectively, and still maintain the same level of profit.Livestock Production/Industries,

Are Consumers Indeed Misled? Congruency in Consumers' Attitudes towards Wine Labeling Information versus Revealed Preferences from a Choice Experiment

Please Contact Authors for Updated Version before Citingdiscrete choice experiment vs. attitude measurement, food labeling, willingness to pay, consumers, wine, Agricultural and Food Policy, Consumer/Household Economics, Demand and Price Analysis, Food Consumption/Nutrition/Food Safety, Marketing,

SUPPLY CHAIN COORDINATION: A CASE STUDY OF VEGETABLE GROWERS IN COLORADO

Small agricultural producers around the country are finding it increasingly difficult to remain competitive in a market place dominated by the consolidation of agricultural production. This consolidation has had a serious impact on vegetable growers in northeastern Colorado who have recently banded together to form a cooperative in the hopes that they would be in a better position to market their vegetables. This paper discusses the results of the market and feasibility study. Section I provides a review of the literature on vertical coordination. Section II details the analysis of the fresh and processed vegetable market. Section III then provides a discussion of the processing feasibility study and addresses the importance of incorporating knowledge management into production decisions-even for producers with small operations. The paper then closes with recommendations and directions for future studies.Industrial Organization,

A CHOICE EXPERIMENT MODEL FOR BEEF ATTRIBUTES: WHAT CONSUMER PREFERENCES TELL US

This paper reports the main findings obtained from a U.S. consumer choice experiment regarding perceptions of food safety and meat attributes, and to the extent to which these attitudes translate into willingness-to-pay (WTP) for labeled ribeye steaks. The results indicate that USDA food safety inspection labels, labels indicating that the steak is tender, or the ability to trace back the animal to the farm are more important to consumers than country of origin labeling.Consumer/Household Economics, Food Consumption/Nutrition/Food Safety,

Estimating Consumer Willingness to Pay for Country-of-Origin Labeling

Consumer willingness to pay for a mandatory country-of-origin labeling program is assessed. A consumer survey was conducted during 2002 in several grocery stores in Boulder, Denver, and Fort Collins, Colorado. Econometric results indicate that surveyed consumers are willing to pay an average of $184 per household annually for a mandatory country-of-origin labeling program. Respondents were also willing to pay an average of$1.53 and $0.70 per pound more for steak and hamburger labeled as "U.S. Certified Steak" and "U.S. Certified Hamburger," which is equivalent to an increase of 38% and 58%, respectively, over the initial given price.beef, consumer preferences, country-of-origin labeling, dichotomous choice, willingness to pay, Consumer/Household Economics,

ESTIMATING CONSUMER WILLINGNESS-TO-PAY FOR COUNTRY OF-ORIGIN-LABELS FOR BEEF PRODUCTS

Country-of-origin labeling is now being considered as an alternative by the U.S. Senate. Research is still needed to determine what attributes consumers value in domestic versus imported beef, and to quantify the value that consumers place on country-of-origin labels. Preliminary results suggest that U.S. consumers perceived domestic beef as being safer than imported beef, and overall they are willing to pay a premium to obtain U.S. certified beef.Consumer/Household Economics, Food Consumption/Nutrition/Food Safety,

Korean Consumers’ Preferences and Willingness to Pay for Domestic versus U.S. and Australian Beef with Alternative Attributes

In 2007, consumer focus groups and online surveys using choice sets were conducted to examine South Korean’s perceptions of and willingness-to-pay for Australian, U.S. and domestic beef. Consumers indicated higher positive perceptions of Australian beef than of U.S. beef, particularly in the area of environmentally friendly, cleanliness, standards and credibility; and thus Korean consumers discount Australian beef less than U.S. beef relative to domestic beef. The U.S. industry could improve perceptions and their country-image by providing Korean consumers with promotional material pointing out that U.S. beef production systems are comparable to competitors’ in terms of “environmental-friendliness” and other quality attributes.Demand and Price Analysis, Food Consumption/Nutrition/Food Safety,

Market planning.

December 2002

A Cluster Analysis of Natural Beef Product Consumers by Shopping Behavior, Importance of Production Attributes, and Demographics

Consumer/Household Economics,