Value chain on Coconut Agroindustry UD Wootay Coconut in Central Maluku Regency

The research aims to determine the value of processed coconut products at UD Wootay Coconut. UD Wootay Coconut and value chain actors in Teon Nila Serua District, Masohi City, and Ambon City. The data source for this research was obtained through an interview process using a prepared questionnaire linked to the value chain. Sampling using purposive sampling. Data analysis uses cost and margin analysis. The results showed that the value chain of UD Wootay coconut agro-industry is quite long. The UD Wootay coconut agro-industry value chain actors include farmers, processing companies, distributors, and customers. Actors who play an active role in the coconut agro-industry value chain each get a margin according to the details of the work. The margin received by UD Wootay Coconut is IDR 13,909,000. Farmers get a margin of IDR 1,763,000, and Retailers get a margin of IDR 1,000,000