Journal of Marketing Research: Vol.XLIX, No. 1, February 2012

1. Spatiotemporal Allocation of Advertising Budgets / Ashwin Aravindakshan, Kay Peters, Prasad A. Naik 2. Self-Signating and the Costs and Benefits of Temptation in Consumer Choice / Ravi Dhar, Klaus Wertenboch 3. The Double-Edged Sword of Signaling Effectiveness: When Salient Cues Curb Postpurchase Consumption / Meng Zhu, Darron M. Billeter, J. Jeffrey Inman 4. The Discriminating Consumer: Product Proliferation anf Willingness to Pay for Quality / Marco Bertini, Luc Wathieu, Sheena S. Iyengar 5. The Impact of an Item-Based Loyalty Program on Consumer Choice Behavior / Jie Zhang, Els Breugelmans 6. Paying with Money of Effort: Pricing When Customers Anticipate Hassle / Anja Lambrecht, Catherine Tucker 7. When Hight-Similarity Copycats Lose and Moderate-Similarity Copycats Gain: The Impact of Comparative Evaluations / Femke van Horen, Rik Pieters 8. The Impact of Advertising on Media Bias / Esther Gal-Or, Tansev Geylani, Tuba Pinar Yidirim 9. Multiformat Digital Products: How Design Attrubutes Interact with Usage Situations to Determine Choice / Nevena T. Koukova, P. K. Kannan, Amna Kirmani 10. Individual Differences in Brand Schematicity / Sanjay Puligadda, William T. Ross Jr., Rajdeep Grewa