The Influence of Musical Rhythms on Consumer Buyer Behavior of Retail Gadget Products

AbstractThis research is focused on highlighting musical rhythm differences in gadget detail recognition after exposure to a visual presentation with a musical background and represents the second stage of a three part research study applied on the same participants. Method: Participants were 60 undergraduate students’ age between 20 and 24 years old from the Faculty of Psychology and Educational Sciences, University of Bucharest. Materials were images and possible prices of eight gadget products. The instrument was a questionnaire investigating the prices related to each gadget product image. Results highlighted no musical rhythm differences in gadget detail recognition