An empirical study of emerging digital culture and digital attitudes in an established company

Purpose: This study intends to uncover factors that can accelerate digital transformation in established companies. This study examines the relationship between generic culture, digital culture, digital literacy, attitudes to change and perceived performance in digital transformation. Design/methodology/approach: A cross-sectional survey was conducted using a questionnaire with 383 employees. The data were analyzed using Structural Equation Modeling (SEM). Findings: This study shows that digital culture, legacy culture, and digital literacy significantly influence employee attitudes towards digital transformation and perceived performance. Additionally, digital literacy mediates the relationship between digital culture and employee attitudes towards digital transformation. Furthermore, employee attitudes towards digital transformation significantly impact their perceived performance. Research limitations/implications: Generalizability may be necessary given the case study approach's small sample size. Hence, more research is required to collect more representative samples. Practical implications: This study contributes to literature by providing empirical evidence on the importance of digital culture, legacy culture, and digital literacy for successful attitudes towards digital transformation. The findings of this study can be used to develop strategies for organizations undergoing digital transformation. A well-defined business culture supporting digital transformation is critical. Organizations should encourage employees to adapt and become accustomed to an innovative environment to boost performance. Accelerating digital transformation can also be done by enhancing digital technology competence and refining employees' attitudes toward digital transformation in the internalization process. Originality/value: Most studies have neglected the dynamic role of corporate culture in accomplishing digital transformation in favour of focusing more on technology. This study thus intends to fill this gap by uncovering how corporate culture and the employees' readiness can drive digital transformation

Digital Talent Capability Model for Transforming Technology-Based Holding Companies

Abstract. Digital transformation is inevitable for organizations to remain competitive in the current business landscape. In reality, organizations rely heavily on their human capabilities to achieve digital transformation goals. However, most studies have neglected this dynamic component and have focused instead on organizational readiness. This study strives to fill such a research gap by uncovering digital talent capabilities that could accelerate digital transformation. We propose a conceptual model based on a literature review and enriched by qualitative research in a representative Telecommunication Company. The conceptual model highlights attitudes to change as a critical factor in transforming individual capability towards digital transformation. The model also explains how culture and digital literacy can positively relate to digital talents’ attitudes towards change and performance. Besides giving theoretical contributions to support the literature, the study’s outcomes can be utilized by organizations intending to transform their human capitals’ digital capabilities. Although there is still a possibility of real behavior arising from individual problem-solving habits, the paper ends with some recommendations, stressing the need for future empirical work.Keywords:  Attitudes to Change, Culture, Digital Literacy, Digital Talent Capability, Performanc