People’s willingness to donate blood: Agent-based approach

In cases where a trial-and-error experiment is costly or impossible, especially in healthcare industry, researchers have used simulation modeling to avoid the risk caused by a trial-and-error experiment. In healthcare industry, blood supply plays an important role because the shortage of blood could make people’s life at risk. In most countries in Southeast Asia, including Indonesia, blood services have not been considered as an essential service for healthcare support program. Moreover, blood supply chain in low-and-middle-income countries has different characteristics and challenges compared to the high-income countries. For developing countries, one of the important factors is the number of donors. This research conducted to see how the agent makes decision about donating their blood. Finding