40 research outputs found
E-Governance for Smart Governance – Case Studies on Transformational Leadership
E-governance is very important for introducing greater effectiveness and efficiency in government operations and in government to citizen dealings. However, introduction of e-governance is not an easy task. It is not just introduction of technology, but it also involves human aspects. This article uses case studies to understand implementation of e-governance. The case studies briefly describechange management process in implementation of E-Governance by the Government of Rajasthan. The project of RGDPS and digitalization of Archives are discussed as case studies. The author also discusses the factors for success of these change management initiatives
Corporate Branding through People Brands
Whenever there is a thought in mind of the world's leading brands, there is a thought of Pepsi, Coke, Nokia, Samsung etc. The question arises how these brands became brands in today's world. Is it only the advertising capabilities of these companies which has made them become brands or are the events conducted by these companies are a result of their being branded? For understanding that we need to know that what is a brand and how a brand is forme