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2 research outputs found
Consumer Eye Movement Patterns on Yellow Pages Advertising
Author
Berdie Douglas R.
Berdie Douglas R.
+32Â more
Butler Daniel D.
Edwards David
Gerald L. Lohse
Hill Lawson T.
Hornik Jacob
Jackson Ralph W.
Kahneman Daniel
Kelly Kathleen J.
Kevin Ford J.
Lutz Kathy A.
Maher Barry
Mangel Amy
Meffert Susan D.
Peabody Patricia S.
Phillips Carolyn
Raphel Murray
Rhodes Edward W.
Rossiter John R.
Rossiter John R.
Rouse Ruby A.
Russo Edward J.
Russo Edward J.
Russo Edward J.
Schindler Pamela S.
Schmid Jack
Shepard Roger N.
Treisman Anne
Treistman Joan
U.S. Bureau of the Census
Valiente Rafael
Young Laurence R.
YPPA
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
Sales Effects of Attention to Feature Advertisements: A Bayesian Mediation Analysis
Author
Allenby Greg M.
Baron Reuben M.
+36Â more
Blattberg Robert C.
Blattberg Robert C.
Chandon Pierre
Chintagunta Pradeep
Dhar Sanjay K.
Ebbes Peter
Ebbes Peter
Edward Russo J.
Janiszewski Chris
Jie Zhang
Kaul Anil
Krugman Dean M.
LaBerge David
Laughery Kenneth R.
Leone Robert P.
Lohse Gerarld L.
Lunn David J.
MacKinnon David P.
Michel Wedel
Mulhern Frank J.
Myles Shaver J.
Pieters Rik
Pieters Rik
Rik Pieters
Rosbergen Edward
Shankar Venky
Sobel Michael E.
Staiger Douglas
Stegeman Mark
Stock James H.
Treistman Joan
Van der Lans Ralf
Villas-Boas Miquel J.
Wedel Michel
Wedel Michel
Zhang Jie
Publication venue
'American Marketing Association (AMA)'
Publication date
Field of study
No full text
Crossref
No full text
