Call for Papers: Transnational Marketing Journal

Transnational Marketing Journal invites practitioners, consultants, and academics to submit papers worthy of contribution to the literature. We invite papers that model marketing, critically discuss marketing practices, investigate consumer experiences, and the dynamics of the marketing organisation with regards to the transnational context and relevance. We also invite papers that study consumer preferences, marketing environment, marketing strategy, segmentation analysis, consumer reference points, marketing theory, modelling and so on. Critical and novel approaches and methods are particularly welcome.Transnational Marketing, Consumption, Mobile Consumers, Multinational Organisations, Transnational Firms