2 research outputs found
Principles of marketing
- Author
- Publication venue
- The MacMillan Comp.
- Publication date
- 01/01/1962
- Field of study
No full textxx, 716 p.; 24 cm
Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development
- Author
- AACSB
- Aaker David A.
- Alderson Wroe
- Alderson Wroe
- Alderson Wroe
- Alderson Wroe
- Alexander R.S.
- Allen Frederick Lewis
- AMA Task Force
- Anderson Paul F.
- Andreasen Alan R.
- Andreasen Alan R.
- Andreasen Alan R.
- Appelbaum William
- Appelbaum William
- Bader Louis
- Bain Joe S.
- Bartels Robert
- Bartels Robert
- Bartels Robert
- Bass Frank M.
- Bass Frank M.
- Belk Russell W.
- Bloom Paul N.
- Bloom Paul N.
- Bloom Paul N.
- Borden Neil H.
- Borden Neil H.
- Breyer Ralph F.
- Brown William F.
- Brown William F.
- Buehler Alfred G.
- Butler Ralph W.
- Buzzell Robert D.
- Cassady Ralph
- Cassady Ralph
- Cassady Ralph
- Cherington Paul T.
- Clark Fred E.
- Clark Lincoln H.
- Cohen Joel B.
- Cohen Lizabeth
- Converse Paul D.
- Converse Paul D.
- Copeland Morris A.
- Cox Reavis
- Cross Gary
- Day George S.
- Derber Milton
- Desmond Kevin
- Dickson Peter R.
- Dixon Donald F.
- Drury James Child
- Duddy Edward A.
- Engel James F.
- Engel James F.
- Engle N.H.
- Engle N.H.
- Fisk George
- Frank Ronald E.
- Gardner Burleigh B.
- Gordon Robert
- Grether E.T.
- Grether E.T.
- Grether E.T.
- Grether E.T.
- Grether E.T.
- Grether E.T.
- Greyser Stephen A.
- Greyser Stephen A.
- Gundlach Gregory T.
- Hahn L. Albert
- Holbrook Morris B.
- Hollander Stanley
- Hollander Stanley
- Holt Budd A.
- Howard John A.
- Howard John A.
- Howard William H.
- Hunt Shelby D.
- Hunt Shelby D.
- Hunt Shelby D.
- Hunt Shelby D.
- Ivey Paul Wesley
- Jones D.G. Brian
- Kardes Frank R.
- Kassarjian Harold H.
- Kassarjian Harold H.
- Kelley Eugene J.
- Kerin Roger A.
- Kernan Jerome B.
- Kernan Jerome B.
- Kinnear Thomas C.
- Kinnear Thomas C.
- Kotler Philip
- Kotler Philip
- Kotler Philip
- Kotler Philip
- Kotler Philip
- Kotler Philip
- Kotler Philip
- Lampman Robert J.
- Lavidge Robert J.
- Lebergott Stanley
- Lehmann Donald R.
- Levitt Theodore
- Lichtenthal J. David
- Little John D.C.
- Luck David J.
- Mayer Robert N.
- Maynard Harold H.
- Maynes E. Scott
- Mazis Michael B.
- Mazis Michael B.
- McCarthy E. Jerome
- McKitterick John B.
- McNair Malcolm P.
- Mench John
- Montgomery D.E.
- Montgomery David B.
- Moriarity W.D.
- Morrison Donald G.
- Murphy Patrick E.
- Murphy Patrick E.
- Myers John G.
- Nance J.J.
- Nason Robert W.
- Nystrom Paul N.
- Payne Happer
- Peter J. Paul
- Peter J. Paul
- Phillips Charles F.
- Reibstein David
- Schlossman S.
- Schmotter James
- Severa R.M.
- Shaw Arch W.
- Smith Wendell
- Steckel Joel H.
- Stern Louis W.
- Straus Percy S.
- Taylor Malcolm D.
- Tousley Rayburn D.
- Vaile Roland S.
- Vance Lawrence L.
- Vaughan Floyd L.
- Watson Alfred N.
- Webster Frederick E.
- Weitz Barton A.
- Weld Louis D.H.
- Weld Louis D.H.
- Wells William D.
- White Percival
- Wilkie William L.
- Wilkie William L.
- Wilkie William L.
- Wilkie William L.
- Witkowski Terrence H.
- Wittausch William
- Wittink Dick R.
- Zaltman Gerald
- Zinkhan George M.
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study
No full text
