4 research outputs found
Predicting the effects of physician-directed promotion on prescription yield and sales uptake using neural networks
Modeling the effects of physicianâdirected promotion using genetic algorithmâpartial least squares
Understanding the effects of pharmaceutical promotion: a neural network approach guided by genetic algorithm-partial least squares
Antibiotic, Genetic algorithm, Partial least squares, Neural networks, Optimization, Physiciansâ prescribing behavior, Pharmaceutical promotion, Promotional effectiveness, Promotion effects, Promotional spending,