Communication and (re)branding toolkit for employment services

Toolkit for European Network of Public Employment Services Mutual Learning, European Commission, DECISION No 573/2014/E

Ecofeminism, Women, and the Squander Cycle in Food Waste in the United Kingdom: Evaluating the Influence of Values and Gender in Food Shopping

This paper examines the direct interconnections between gender, class, food security, sustainability and food waste, and value-driven choices. By doing so, we link feminist economics and ecofeminism in the context of grocery shopping in the United Kingdom. This affords us the opportunity to not only interrogate feminist economics relative to women’s position within a particular socio-economic system but also to position women’s decision-making on a day-to-day basis within a larger value system connecting the sustainability debate and environmental protection. Our central assumptions are both that the earth is being violated, and that sustainable living is necessary to avoid environmental catastrophe. In addition, our assumption was that women are more inclined to engage with sustainable shopping than men. To that end, we examined the views and perceptions on sustainable shopping in the UK, by using yellow sticker shopping as a case study. Data were collected using a bought Smart Survey sample in a UK-wide population in an approximately 20-minute online questionnaire. A data set of 792 complete responses was included in the data analysis. We collected an expected sample from across the UK segmented for gender (women 51%, men 49%) and region. Overall, these data demonstrate that men and women do see grocery economy differently. The findings suggest that values are the most important predictors of the ways in which women evaluate yellow-sticker food shopping. However, the data also reveals that socio-economics also significantly influences how women evaluate yellow-sticker food shopping. Finally, views on corporate social responsibility and environmentally friendly shopping influence attitudes towards yellow sticker shopping, and women who are more inclined to support CSR initiatives and environmentally friendly shopping are also more inclined to purchase yellow sticker food

KRb Feshbach Resonances: Modeling the interatomic potential

We have observed 28 heteronuclear Feshbach resonances in 10 spin combinations of the hyperfine ground states of a 40K 87Rb mixture. The measurements were performed by observing the loss rates from an atomic mixture at magnetic fields between 0 and 700 G. This data was used to significantly refine an interatomic potential derived from molecular spectroscopy, yielding a highly consistent model of the KRb interaction. Thus, the measured resonances can be assigned to the corresponding molecular states. In addition, this potential allows for an accurate calculation of the energy differences between highly excited levels and the rovibrational ground level. This information is of particular relevance for the formation of deeply bound heteronuclear molecules. Finally, the model is used to predict Feshbach resonances in mixtures of 87Rb combined with 39K or 41K.Comment: 4 pages, 3 figure

Women in Public Relations (1982-2019)

Purpose This paper aims to analyse the current literature on women in public relations to establish trends and areas of inquiry in the literature and identify research gaps for future research. Design/methodology/approach A total of 223 articles have been empirically analysed using thematic analysis to identify trends in the existing literature. The data has been coded and analysed per decade (1982–1989, 1990–1999, 2000–2009, 2010–2019). The articles have been identified by searching major journals in the field of public relations and communications, as well as snowballing from identified articles. Findings The results show that the majority of academic articles have been produced by using lived experiences of women working in the public relations industry and thus reflect the professional situation of female public relations employees. The results show that the position of women has reached a full circle in four decades of research and returned to the discriminatory work environment. Finally, the results show that a liberal feminist perspective has an advantage in the literature since the majority of works have been produced in the United States; however, there is an increase in authors calling for the use of socialist and radical feminism. Originality/value The paper provides a comprehensive literature review of works published in the field. The paper takes an empirical approach to the analysis rather than the descriptive one, which helped in identifying major trends in the research and identified a research gap for future inquiries

Male and Female Communication, Leadership Styles and the Position of Women in Public Relations

This article discusses results of the largest European survey among communication and public relations (PR) practitioners in regards to the position of women in the industry. The survey was conducted online among communication and PR practitioners from 42 European countries. Using communication theories on differences in communication styles among men and women, we present and discuss results on managerial skills, differences in the communication styles, and traditional views on differences between men and women in PR. The results suggest differences in communication styles among male and female practitioners, where women prefer non-personal communication methods while men prefer more personal forms of communication. The results thus go directly against data showing that women prefer intimacy and building relationships and against the frequently stated arguments for differentiated approaches to communication styles

Electromagnetic corrections in hadronic processes

In quantum field theory, the splitting of the Hamiltonian into a strong and an electromagnetic part cannot be performed in a unique manner. We propose a convention for disentangling these two effects: one matches the parameters of two theories -- with and without electromagnetic interactions -- at a given scale mu_1, referred to as the matching scale. This procedure enables one to analyze the separation of strong and electromagnetic contributions in a transparent manner. We illustrate the method -- in the framework of the loop expansion -- in a Yukawa model, as well as in the linear sigma model, where we also investigate the corresponding low-energy effective theory.Comment: 19 pages (LaTex), 5 figures, published version. References in the introduction added, discussion shortened, 1 figure removed, conclusions unchange

Middle-Class ‘Chavs’ from Working-Class Areas? Socialisation, Habitus and Perspectives of Research and Higher Education among Public Relations and Journalism Students in England

Purpose The purpose of the article is to compare and contrast about higher education and research among public relations and journalism students from the middle-class and working-class origin. The paper applied Bourdieu’s theory of habitus to analyse prejudices against working-class, explores whether working-class students express an anti-education view and whether the appreciation of education (and research in particular) is a predominantly middle-class attitude. Design/methodology/approach Focus groups and an online questionnaire were used to obtain views of students at new university in Northern England. Triple coding (open, axial, selective) was used and the data was then analysed and presented using thematic analysis. Findings Findings show that early socialisation about education as well as students’ type of neighbourhoods (habitus) influence studies views of higher education and research in particular. Whilst the findings show some similarity with views in the literature of middle-class being more inclined to value education, these findings show that this is true only for those who grow up in middle-class areas whereas middle-class students who grew up in working-class area show working-class attitudes of education. Equally, working-class students who grew up in middle-class areas show what is usually perceived as a middle-class view of education. Both groups of students show a tendency towards embracing a consumerist view of higher education. Originality There is a dearth of class-based research in higher education. Moreover, in the broad field of communication there is also little research globally analysing the impact of class-based differences on attitudes about approaches to research and theory-informed learning in higher education

Women And The Squander Cycle In Food Waste In The United Kingdom: An Ecofeminist And Feminist Economic Analysis

This paper examines the interconnections between gender, class, food security, sustainability food waste, and values. We link feminist economics and ecofeminism in the context of grocery shopping in the United Kingdom. As an environmental and economic issue, food waste is emerging as a global threat with developed nations grossly contributing to the squander sequence of resources. This context affords the opportunity to both interrogate feminist economics and place routine decision-making within a larger value system connecting the sustainability debate and environmental protection. Data were collected using a bought Smart Survey sample in a UK-wide population in an approximately 20-minute online questionnaire. A data set of 792 complete responses was included in the data analysis. The findings present a dual narrative on grocery shopping suggesting that reduced-priced shopping is often evaluated by women as socially responsible and environmentally friendly. However, women from lower socio-economic backgrounds demonstrate a resentment and negative evaluation of price-reduced shopping. We argue these different attitudes reflect relative perceptions of agency and control which these data suggest are connected to the propensity for food waste and a worsening squander sequence