Exotic Higgs Decay via Charged Higgs

The most common search channel for heavy neutral Higgses in models with an extension of the Standard Model Higgs sector is $A/H^0\rightarrow \tau\tau$, which becomes ineffective when new decay modes of $A/H^0$ open. In this paper, we analyzed two such channels involving charged Higgses in the final states: $A/H^0 \rightarrow W^\pm H^\mp$ and $H^0 \rightarrow H^+H^-$. With the consequent decay of $H^\pm\rightarrow \tau\nu$, we found that the limits for $\sigma\times{BR}(gg \rightarrow A/H^0 \rightarrow W^\pm H^\mp)\times {BR}(H^\pm \rightarrow \tau \nu)$ vary from 30 to 10 fb for $m_{A/H^0}$ between 300 and 1000 GeV for 95% C.L. exclusion, and about 80 to 30 fb for 5$\sigma$ discovery. For $H^+H^-$ mode, 95% C.L. limits on $\sigma\times {BR}(gg\to H^0\to H^+ H^-)\times {BR}^2(H^\pm\to \tau\nu)$ vary from 9 to 4 fb for $m_{H^0}$ between 400 and 1000 GeV, while the 5$\sigma$ reach is about 20 to 10 fb. We further interpret the cross section limits in the Type II 2HDM parameter space. While $A\rightarrow W^\pm H^\mp$ offers great sensitivity in both $\sin(\beta-\alpha)$ versus $\tan\beta$ and $m_A$ versus $\tan\beta$ parameter space, $H^0\rightarrow H^+ H^-$ can cover most of the parameter space for $H^0$. Reach in $H^0\rightarrow W^\pm H^\mp$ is more limited, especially for $m_{H^0}>2 m_{H^\pm}$. It is, however, complementary to $H^0\rightarrow H^+ H^-$ when ${BR}(H^0\rightarrow H^+ H^-)$ is accidentally suppressed.Comment: 19 pages, 11 figures, version appear in JHE

Estudio gramatical aplicado a un texto turístico en alemán

En este trabajo hemos analizado desde el punto de vista gramatical un texto escrito en alemán sobre el turismo en España, donde aparecen consejos para los turistas que visitan los destinos turísticos más significativo de España.Universidad de Sevilla. Grado en Turism

Brand Personality, Consumer Satisfaction and Loyalty: A Perspective from Denim Jeans

Considering few studies have been done on the personalities of denim jeans brands and the consequences of brand personality, this study fills a gap in literature by focusing on the relationships between brand personality, consumer satisfaction and loyalty in the context of denim jeans brands. Specifically, we examined two key questions that pertained to the denim jeans brand personality: (1) Are denim jeans brands perceived to possess personalities? If so, what are the underlying personality dimensions? and (2) What are the relationships between denim jeans brand personality, consumer satisfaction, and consumer loyalty

Exploring T-shirt Slogans by Content Analysis

The study has two primary purposes. First, this study aims to investigate young American consumers’ general attitude towards slogans on T-shirts. Second, this study aims to identify the factors affecting the likability of T-shirt slogans. The results from this preliminary study serve as a foundation for future research in T-shirt slogans