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1 research outputs found
Integration of Qualitative and Quantitative Analysis on Brand Familiarity
Author
Alba J.
Andsager J. L.
+21ย more
Baloglu S.
Fournier S.
Geffen D.
Ha Hong-Youl
Laroche M.
Lee Y.
Low G.
Prentice R.
Taylor R. E.
Tolstedit B.
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Publication venue
'Korean Academy of Commodity Science & Technology'
Publication date
Field of study
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