Sociophonetics and class differentiation: A study of working- and middle- class English in Cape Town's coloured community

Includes bibliographical references.This thesis provides a detailed acoustic description of the phonetic variation and changes evident in the monophthongal vowel system of Coloured South African English in Cape Town. The changes are largely a result of South Africa's post-apartheid socio-educational reform. A detailed acoustic description highlights the most salient changes (compared with earlier reports of the variety), indicating the extent of the change amongst working-class and middle-class speakers. The fieldwork conducted for this study consists of sociolinguistic interviews, conducted with a total of 40 Coloured speakers (half male, half female) from both working-class and middle-class backgrounds. All speakers were young adults, born between 1983 and 1993, thus raised and schooled in a period of transition from apartheid to democracy. Each of the middle-class speakers had some experience of attending formerly exclusively White schools, giving them significant contact with White peers and teachers, while the educational careers of the working-class speakers exposed them almost solely to Coloured peers and educators. The acoustic data were processed using methods of Forced Alignment and automatic formant extraction – methods applied for the first time to any variety of South African English. The results of the analysis were found generally to support the findings of scholars who have documented this variety previously, with some notable exceptions amongst middle-class speakers. The changes are attributable to socio-educational change in the post-apartheid setting and the directionality of the changes approximate trends amongst White South African English speakers. The TRAP, GOOSE and FOOT lexical sets show most change: TRAP is lowering, while GOOSE and FOOT are fronting. Although the changes approximate the vowel quality used by White speakers, middle-class Coloured speakers use an intermediate value between White speakers and working-class Coloured speakers i.e. they have not fully adopted White norms for any of the vowel classes. Working-class speakers were found to have maintained the monophthongal vowel system traditionally used by Coloured speakers

Women entrepreneurs’ opportunity identification of digital platform start-ups : emerging evidence from South Africa

PURPOSE : Cognitive drivers of opportunity identification and development are important in entrepreneurship. This study examines antecedents of opportunity development among women founders of digital platform start-ups, defined as technology-mediated sites that facilitate user interactions, processing of transactions or other innovative practices. The opportunity identification and development literature framed our exploration of drivers into digital entrepreneurship among women in a middle-income economy, an area under-represented in prior research. DESIGN/METHODOLOGY/APPROACH : This research uses in-depth interview data with women founders of five digital platform start-ups in South Africa. The authors supplemented primary interviews with secondary data from a global big data site to provide context for how investors are funding women-owned start-ups in the country. FINDINGS : Entrepreneurs’ heightened alertness to opportunity developed from a confluence of factors such as personal values, impatience at the slow pace of change in post-Apartheid South Africa, corporate ennui and building for-profit business models driven by social purpose. Respondents had multiple identities, including gender, culture and generation that influenced their development as entrepreneurs and their adoption of digital platform strategy for start-up ventures. RESEARCH LIMITATIONS/IMPLICATIONS : Multiple factors influence women entrepreneurs during the opportunity identification and development process as they enact the creation of digital platform start-ups. The authors recommend additional research linking opportunity identification and development to gender in emerging markets. PRACTICAL IMPLICATIONS : South Africa is witnessing the emergence of women-owned digital platform start-ups that attract risk capital investment. These entrepreneurs are university educated and use prior corporate experience to create growth-oriented companies that government should support. ORIGINALITY/VALUE : The study contributes to opportunity identification theory building based on context, specifically how the concepts and strategies can inform new models that include women entrepreneurs.The Fulbright U.S. Scholar Granthttps://www.emerald.com/insight/publication/issn/1756-6266hj2022Gordon Institute of Business Science (GIBS