Evolutionary strategies of object-sign

The present study examines the relationship between design and culture. The article focuses on discovering the mechanics through which a design remains or it is modified. By exploring the product of design, from a semiotic perspective and the evolutionary theory, this research tries to clarify the ways in which the design brings meanings; therefore, its role in the maintenance and revitalization of cultural identity is assessed. Starting from an inter- and trans-disciplinary perspective, a theoretical reflection and proposal is defined. The proposal is then validated through a case analysis driven Content Analysis and Multivariate Data Processing methodology. Finally, the accelerated transit of the objects of consumption in the contemporary society is analyzed