ORGANIZATIONAL SUBCULTURAL DYNAMICS IN DIGITAL TRANSOFORMATION PROJECTS

The article aims to investigate the negative impact from organizational subcultural dynamics in digital transformation projects on number of conflicts and quality of communications and to elaborate proposals how to improve cross-subcultural communications within the projects. The methodology of the study includes participatory action research and case study. The network model of project culture helped to identify two cultural coalitions and their values. The model of the subcultural coalitions and their values helped to formulate the scope of communicational trainings and changed in the project communication system. The focus of the measures was on the preservation of the existing subcultures and on the improvement on the cross-subcultural communications. Comparing the number of conflicts within project before implementation of the measures based on the research and after it showed significant positive impact of these measures. The main findings show that in multidisciplinary and complex projects, such as digital transformation projects, subcultural dynamics can lead to formation of different coalition that do not share common values. This can be the source of the conflicts and low quality of communications. However, using the knowledge of coalitions’ structure and values the management of companies can enhance cross-subcultural interfaces without decreasing positive effect from subcultural diversity

Research of key characteristics of project-based firms and their organizational culture

The purpose of the study is to identify specifics of the organizational culture ofproject-based companies. Based on generalizations of the results of existing research, the definition of a project-based company has been clarified. The main characteristics that distinguish project-based firms from process-based firms have been identified. Based on this characteristics, it has been concluded that such companies differ not only in their organizational structure, content of activities and composition of participants, but also in their organizational culture. Among these features of organizational culture, the authors have included: focus on the final result, team interaction, informal communications, internal motivation of employees, active interaction with the customer. The conclusion has been made about the specifics of the project culture

ОЦЕНКА ЭКОНОМИЧЕСКИХ ЭФФЕКТОВ ОТ КАСТОМИЗАЦИИ ПРОДУКЦИИ РОССИЙСКИХ ПРОМЫШЛЕННЫХ ПРЕДПРИЯТИЙ

The development of digital production technologies, taking place within the framework of the global fourth industrial revolution, creates conditions for increasing the level of customization of industrial production, i.e. the ability to manufacture products that reflect the preferences of small groups of consumers and even individual customers. Product customization, as one of the most important aspects of the fourth industrial revolution, is of great interest for researchers and has been becoming one of the promising trajectories for the development of new production technologies and methods of organizing production. But at the same time, the economic effect of increasing the customization of products remains not fully understood. This study is aimed at identifying various economic effects arising from customization in industrial enterprises, and their quantitative assessment in relation to the manufacturing industries of the Russian industry. Using a systematic review of available scientific research and analytical reports, the study quantifies the economic effects of customization in various sectors of the Russian economy. The results show the colossal effect of further customization in Russian enterprises. The authors conclude that the annual effect of revenue growth in all industries, even under the most pessimistic scenarios and estimates, is 1.9 trillion rubles, and the effect of cost reduction – 1.4 trillion rubles. The results obtained can form the basis of government measures to stimulate the customization of products of Russian industrial enterprises.Развитие цифровых технологий производства, происходящее в рамках глобальной четвертой промышленной революции, создает условия для повышения уровня кастомизации промышленного производства, то есть способности создавать продукцию, отражающую предпочтения небольших групп потребителей и даже индивидуальных клиентов. Кастомизация производства как один из важнейших аспектов четвертой промышленной революции вызывает огромный интерес со стороны исследователей и становится одной из перспективных траекторий развития новых производственных технологий и методов организации производства. При этом экономический эффект от повышения кастомизированности продукции остается не до конца изучен. Настоящее исследование направлено на выявление различных экономических эффектов, возникающих от кастомизации на промышленных предприятиях, и их количественную оценку применительно к обрабатывающим отраслям российской промышленности. С помощью систематического обзора имеющихся научных исследований и аналитических обзоров в исследовании производится количественная оценка экономических эффектов от кастомизации различных отраслей российской экономики. Результаты свидетельствуют о колоссальном эффекте от дальнейшей кастомизации производства. В результате расчетов авторы приходят к выводу, что годовой эффект от роста выручки по всем отраслям промышленности даже при самых пессимистических сценариях и оценках составляет 1,9 трлн руб., а эффект от снижения затрат – 1,4 трлн руб. Полученные результаты могут лечь в основу государственных мер по стимулированию кастомизации продукции российских промышленных предприятий

Project management of the digital transformation of companies

The introduction of digital technologies is accompanied by serious organizational changes, leading to a radical transformation of the principles of doing business at the level of individual companies and entire industries. Most of the research on this topic draws attention to the technological aspect of this large-scale phenomenon. The problem of methods and tools  for managing the digital transformation of companies remains to a much  lesser extent studied. A huge potential for development is contained in the application of methodologies and tools for project management of transformation. This article identifies the specific characteristics of managing the digital transformation of a company and determines which project management tools are best suited for these characteristics. The study is structured as a review of scientific research using qualitative data analysis tools. The results of the study allow us to conclude that digital transformation management is characterized by the need to ensure  comprehensive alignment between technological and overall strategy. Another key characteristic is hybridity, aimed at combining flexibility and stability in management, technical and social development of the company  and innovative and regular management

ESTIMATION OF ECONOMIC EFFECTS FROM PRODUCT CUSTOMIZATION OF RUSSIAN INDUSTRIAL ENTERPRISES

The development of digital production technologies, taking place within the framework of the global fourth industrial revolution, creates conditions for increasing the level of customization of industrial production, i.e. the ability to manufacture products that reflect the preferences of small groups of consumers and even individual customers. Product customization, as one of the most important aspects of the fourth industrial revolution, is of great interest for researchers and has been becoming one of the promising trajectories for the development of new production technologies and methods of organizing production. But at the same time, the economic effect of increasing the customization of products remains not fully understood. This study is aimed at identifying various economic effects arising from customization in industrial enterprises, and their quantitative assessment in relation to the manufacturing industries of the Russian industry. Using a systematic review of available scientific research and analytical reports, the study quantifies the economic effects of customization in various sectors of the Russian economy. The results show the colossal effect of further customization in Russian enterprises. The authors conclude that the annual effect of revenue growth in all industries, even under the most pessimistic scenarios and estimates, is 1.9 trillion rubles, and the effect of cost reduction – 1.4 trillion rubles. The results obtained can form the basis of government measures to stimulate the customization of products of Russian industrial enterprises

An exploration of current сoncepts and meanings of the entrepreneurial project

A review of academic research studying the relationship between entrepreneurship and project management at the level of interpenetration of concepts, principles, methods, tools and practices has been made. The following is a description of the research methodology, which reflects different aspects of understanding the term “entrepreneurial project” and a quantitative analysis of the results of thematic coding. The results of the study have been presented. Conclusions have been formulated that include an interpretation of the findings and the maim points on how the term “entrepreneurial project” is currently understood and what trends in the development of the theory and practice of entrepreneurship and project management reflects the current understanding

Current Trends in Project Management: Mixed Research of ‘Gymnastic’ Enterprise Concept

Project management plays significant role in modern economy and public administration. Project management trends have a great impact on the performance of projects and enterprises, methods and tools of management, training programs for managers. The ≪Pulse of the Profession ≫ survey, regularly published by the Project Management Institute, allows tracking current trends in project management practice. In 2021, the ≪Pulse of the Profession≫ was dedicated to a new concept — the ≪gymnastic≫ enterprise. In this article, the authors analyze the text of ≪Pulse of the Profession≫, 2021 using mixed research methods including qualitative and quantitative content analysis tools. The results show the closeness of the ≪gymnastic≫ enterprise concept to the concept of organizational ambidexterity. A content analysis helped to identify the key organizational practices of ≪gymnastic≫ enterprise, such as the situational use of hybrid project management methodologies and methodological pluralism, the combination of structural coherence and flexibility in project management processes, the active use of entrepreneurial and innovative methods and approaches, as well as tools and techniques for talent management, organizational change and learning. The indicated practices allow ≪gymnastic≫ enterprises to achieve better results in comparison with ≪traditional≫ companies. The results also indicate the ability of the ≪gymnastic≫ enterprise concept to influence project management practice, educational and training programs and consulting services in the field of project management

ВНУТРИОРГАНИЗАЦИОННАЯ СУБКУЛЬТУРНАЯ ДИНАМИКА В ПРОЕКТАХ ЦИФРОВОЙ ТРАНСФОРМАЦИИ

The article aims to investigate the negative impact from organizational subcultural dynamics in digital transformation projects on number of conflicts and quality of communications and to elaborate proposals how to improve cross-subcultural communications within the projects. The methodology of the study includes participatory action research and case study. The network model of project culture helped to identify two cultural coalitions and their values. The model of the subcultural coalitions and their values helped to formulate the scope of communicational trainings and changed in the project communication system. The focus of the measures was on the preservation of the existing subcultures and on the improvement on the cross-subcultural communications. Comparing the number of conflicts within project before implementation of the measures based on the research and after it showed significant positive impact of these measures. The main findings show that in multidisciplinary and complex projects, such as digital transformation projects, subcultural dynamics can lead to formation of different coalition that do not share common values. This can be the source of the conflicts and low quality of communications. However, using the knowledge of coalitions’ structure and values the management of companies can enhance cross-subcultural interfaces without decreasing positive effect from subcultural diversity. Цель исследования состояла в изучении негативного влияния субкультурной динамики внутри проектов цифровой трансформации на уровень конфликтов и качество коммуникаций и выработке решений по конструктивному использованию разнообразия организационных субкультур. Основной методологией выступало партисипаторное исследование действием и исследование конкретной ситуации. Была построена сетевая модель организационных субкультур, которая позволила выявить наличие устойчивых коалиций внутри проектных команд и их ценностные установки. На основе модели субкультур были разработаны коммуникационные тренинги и внесены изменения в систему проектных коммуникаций. При этом акцент делался на сохранении субкультурного разнообразия и повышении эффективности кросс-культурных коммуникаций. Сравнительный анализ количества конфликтов и качества коммуникаций до и после предложенных мероприятий показал их высокую эффективность. Полученные результаты позволяют сделать вывод, что в мультидисциплинарных и организационно сложных проектах цифровой трансформации субкультурная динамика может проявляться в возникновении устойчивых коалиций, культурные ценности которых плохо согласованы. Но знание структуры коалиций и их культурных ценностей позволяет оптимизировать их взаимодействие без потери положительного влияния от субкультурного разнообразия на эффективность и креативность команд