GDP DILEMMA ANALYZED IN TERMS OF CORRELATION BETWEEN LISBON INDEX AND GDP PER CAPITA

The objective of this paper is to analyze the correlation between the index of Lisbon in 2010 and GDP per capita in 43 countries, in order to determine whether exist or not a direct and close correlation between the two indicators. The reason behind the initiation of this review is related to the current dilemma, namely whether the level of GDP reflects or not the degree of welfare of a country or region. If this is true, ie GDP provides an accurate picture of a country’s welfare level, there must be direct and strong correlation between two indicators: GDP per capita and Lisbon index. Otherwise, if the GDP is not a representative indicator of the level of welfare, the correlation should be reduced. Further analysis will show the result of that reasoning. Pearson coefficient was calculated, and it was obtained a value of 0.828 which means a strong and direct correlation between the two indicators, in a first phase. After analysis of the two clusters created can be concluded that in developing countries is a direct and strong correlation (Pearson coefficient is 0.703), while in developed countries there is direct correlation but unrepresentative (Pearson coefficient is 0.477).GDP, Lisbon Index, welfare, correlation

CAUSE RELATED MARKETING – TRUE HEART-FELT CORPORATE BENEVOLENCE?

Nowadays, globally, consumers’ expectations have reached a new high, as they expect companies to act responsibly in changing the world. More than often these expectations are not met solely out of the kindness and generosity of corporations, but they are mixed in with corporate social responsibility programs and cause-related marketing. Consumers want more of the products and services they buy to support worthy social and environmental issues.Cause Related Marketing, Corporate Social Responsibility, Consumption Philanthropy, Corporate Philanthropy

DISCLOSING THE PROMISING POWER OF SOCIAL MEDIA – AN IMPORTANT DIGITAL MARKETING TOOL

The newest channels for communicating and selling to consumers are electronic. The Internet provides consumers and marketers with more opportunities than ever in achieving a greater interaction and individualization of services. Companies can send tailored messages that engage consumers by reflecting their special interests and behavior. Nowadays, very few marketing programs are considered complete without some type of prominent online component, which is gaining ground at the expense of traditional marketing. Attaining a successful marketing program compels companies to fully connect with their targeted customers. Thus, a holistic marketing approach must be adopted in order to comprehend the potential clients, by gaining a perspective of their daily lives, their customs of purchase and consumption, their plans for the future and the changes that actually occur in their lifetimes, so that the appropriate products are marketed to the right customers in the appropriate manner. The social media represents such a major cost effective opportunity for marketers to enter into dialogue with their customers and get an insight into their lives. Social network services such as Facebook, MySpace and Twitter aggregate an abundance of information about their members that marketers find highly valuable, and they have paved the way for new forms of communication and collaboration between marketers and consumers. These new communications platforms are already making an impact as businesses use them as a means to connect with their audiences, find out more about their likes and dislikes related to their market offerings, and spread brand messages virally.social media, customer empowerment, digital marketing, interactive marketing

The Influence of Marketing Communication on the Consumer’s Buyer Behavior – A Relationship Marketing Approach

The purpose of the paper is to identify the nature of the influence of a company’s marketing communication of the actual consumer behaviour. To achieve this purpose, the paper is structures in two parts; firstly, the recent literature regarding relationship marketing paradigm is reviewed and the value chain concept is presented. The second part contains a survey-based research which uses book-store customers as target unit. Sales promotion and advertising are used as input variables in identifying the variation in the client’s buying behaviour. Client behaviour was measured through three variables: monetary value spent by the clients within their last purchasing experience, buying frequency of the clients, and their buying intention

THE MULTIBONUS FIDELITY PROGRAM – DEVELOPED AND USED BY MOL ROMANIA PETROLEUM PRODUCTS

Before choosing a strategic alternative, a company must analyze or scan its marketing environment, undertake market segmentation, target own market segments and position itself within these market segments. Adopting a relationship marketing strategy, in general, and an attachment strategy, in particular, requires the company to formalize a life cycle perspective. This paper correlates the theoretical background of an attachment strategy with an applicative case study to Mol Romania.relationship marketing, attachment strategy, Romanian fuel market