IMAGINEA COMPLEXULUI COMERCIAL "ELIANA MALL" IN RANDUL POPULATIEI MUNICIPIULUI BRASOV, IN VARSTA DE PESTE 14 ANI

"Eliana Mall" Top Management (the only shopping centre in Brasov) and the biggest mass media trusts in the area were asking for this marketing research. The object was to quantify respondents’ suggestions and opinions (aged over 14 years old) considering: the local mass media consumption and the attitude towards consumption in Brasov, in the period time 28th of January - 6th of February 2005. The market research was conducted in the period time 28th of February - 6th of February (the canvassing). The direct interview was based on a questionnaire with 64 direct questions and there were 1723 respondents aged over 14 years old. The market research was performed with Multi Consulting Group Company from Brasov.marketing research, public acceptance

ANALIZA STRATEGICA A INDUSTRIEI MONDIALE DE AUTOVEHICULE

This paper shows global automotive industry present characteristics and presents one model to analyse this matter. Based on the context influences and on the ideea that this industry action as a network system, the main point is that the individual producer possibilities to react are very few.strategic analysis, automotive industry, ecopolitics

A Comprehensive Review of the Quality Approach in Tourism

This study summarizes the evolution of the quality approach in tourism. Environmental issues are also addressed, as there are strong interdependencies between these two areas. Especially in tourism, the quality-environment integration is essential. The study reveals the diversity of quality and environmental models currently used worldwide, including general models for quality assessment and management, applied in all areas, and also the tourism-specific models. The objectives of this synthesis are to achieve a systematization of the information on the quality and environment approach in tourism, and to highlight the main axes of changes. The conclusions formulated illustrate the future directions to improve the quality approach in tourism, concerning both the quality models and their implementation. The results of this comprehensive review are useful to the tourism coordination structures at national and regional level, and also to academics and researchers, to better understanding the trends in quality approach and optimizing their quality-related actions. The workpaper is based on the reports of World Tourism Organization and other tourism professional structures, as well as studies and researches published in specialized journals related to quality and environment approach in tourism

Market research on Brasov community issues

The article is based on a quantitative market research of the opinion poll type which quantified the opinions and attitudes of the adult population of Brasov on some major issues: "the quantification of the mass-media market", "the main community issues", "the voting preferences" - organized in 3 stages: October 2005, March 2006 and June 2006. The opinion poll for the first stage was carried out between the 7th and the 16th of October and focused on the direct interviewing based on a questionnaire containing 61 direct questions, a number of 1051 subjects aged no less than 18, the second stage was scheduled for March 15th-26th and involved the use of a questionnaire of 78 questions, with a number of 1998 subjects having been interviewed. The final stage took place in the second half of June 2006 and focused on quantifying the opinions of nearly 1802 interview subjects. We should also mention the fact that, for the second and the third stage of the "opinion gauge", the questionnaire also had an additional section with questions which aimed at quantifying the opinions of the adult citizens of Brasov on their interest towards "loisir".market research, opinion poll, local mass-media market, the priorities of the local community

CONSIDERATIONS ON THE SOCIAL RESPONSIBILITY TRADEMARK IN ROMANIA

This study considers the legislative changes occurring in Romania in the social responsibility field and the need to develop a social responsibility trademark as a practical instrument quantifying a socially responsible behavior in relation to all categories of stakeholders involved in the commercial activity performed in Romania

GASTRONOMIC HERITAGE: A CONTRIBUTOR TO SUSTAINABLE LOCAL TOURISM DEVELOPMENT

Gastronomic heritage is undergoing significant developments, creating a need for competitive strategies to develop food tourism in certain regions. The research explores food culture and tourism in three case studies of Latvia, Romania, and Italy. The article focuses on the information about gastronomic heritage that food lovers request, and the critical components required at a destination for food tourism to flourish. A survey of people involved in gastronomic tourism (151 in Romania, 112 in Italy, 126 in Latvia) using a simple random sample. Based primarily on respondent observations, descriptive and qualitative analysis and nonparametric method are used to explain the phenomenon. SPSS software (26 version) was used to analyze the statistical data. The findings show that people need of information and a new kind of interaction between tourist/consumers and home producers that they can trust. Many of the information are hidden and there is a lack of voice about the gastronomic heritage specially on home producers. The promotion of home producers could be successful if emphasis is placed on attracting tourists and on their visits to home producers, as well as on attracting tourists from abroad. In different countries does not actively promote the opportunity to experience at home producers. A digital food resource and the role of home-organized markets is encouraged in destinations that is promoted to focus the lens on the gastronomic heritage and all its experiences

Improving the Management of Tourist Destinations: A New Approach to Strategic Management at the DMO Level by Integrating Lean Techniques

Destination management organizations have a key role to play in the governance of tourism destinations, in managing destination networks and in ensuring good cooperation between stakeholders. Although, destination management organizations (DMOs) are atypical organizations, their operations are evaluated according to their organizational efficiency and effectiveness. This study aims to propose a framework to improve the management of the tourist destination through an innovative approach that interconnects strategic management and Lean techniques to increase efficiency and productivity in operational processes, organizational efficiency and effectiveness at the DMO level. The framework developed in this study interconnects the analysis of the internal environment through the Value Chain and the Lean Six Sigma methods identified to be suitable for application in the management of the tourist destination. Testing of the practical application of this framework was done for Association for the Promotion and Development of Tourism (APDT), which is the DMO that ensures the management of the tourist destination of Brasov, Romania. The research contributes to the optimization of the processes at the DMO’s level. The framework developed in this study can be implemented by practitioners to improve the management of the tourist destination. The paper also offers future research directions

Training Future Entrepreneurs Using European Funds. A Descriptive Research on Start-Up Romania Programs

This paper focuses on the mutual relationship among the concepts of entrepreneurship, trainingpersonnel and business start-up and development. From our point of view, Romania shallencourage as much as possible entrepreneurship so as to create SMEs, the most flexible andnumerous in number in the Romanian total number of companies. Hence, the main objective of thispaper is to highlight the importance of accessing European funds in increasing the number ofRomanians properly trained so as to become successful entrepreneurs and to manage successfulbusinesses. At the same time, another main objective is to present the need of entrepreneurshiptraining and support in business start-up and development by using the descriptive method ofresearch

The European social Fund in Romania – Qualitative research on the Project Management of the EU-funded Projects

This paper focuses on the implementation of the programmes within the European Social Fund in Romania and on the particularities of managing projects financed with the Sectoral Operational Programme for Human Resources Development (SOPHRD), as well. In this regard, we undertook a piece of qualitative research with the project managers of some of the most important projects run in Romania so as to emphasize the strengths, weaknesses, opportunities and threats encountered in developing them. The main results highlight the importance of being offered proper support by the SOPHRD programmes management authorities, the financial difficulties encountered in developing projects and last, but not least, the motifs of the low absorption rate of European funds in our country