An empirical study on factors affecting purchase intention of cross-border ecommerce consumer in post-pandemic era

The outbreak of COVID-19 promoted the further development of the Cross-border E-commerce (CBEC) industry worldwide. Due to lockdown and home quarantine policies, many countries across the globe followed the complete closure of shopping malls, transport networks, schools, universities, etc. This study aims to investigate factors that influence purchase intention of consumers in CBEC in post-pandemic era. Stimulus-Organism-Response (SOR) model, along with Howard-Sheth Model of consumer behavior and Technology Acceptance Model (TAM) has been employed to develop a structural model for the research. An empirical study including 322 copies of questionnaire were collected and were analyzed by SPSSAU. It has been found that input stimuli such as significant stimuli, symbol stimuli, social stimuli affect personal perception, while personal perception such as perceived risk, perceived usefulness and perceived ease of use affect purchase intention negatively or positively. Based on the study, suggestions were put forward for CBEC platform for further development

Holographic boiling and generalized thermodynamic description beyond local equilibrium

Tuning a very simple two-component holographic superfluid model, we can have a first order phase transition between two superfluid phases in the probe limit. Inspired by the potential landscape discussion, an intuitive physical picture for systems with first order phase transitions is provided. We stress that holography perfectly offers a generalized thermodynamic description of certain strongly coupled systems even out of local equilibrium, which enables us to carefully study domain wall structures of the system under first order phase transitions, either static or in real time dynamics. We numerically construct the 1D domain wall configuration and compute the surface tension of the domain wall from its generalized grand potential. We also numerically simulate the real time dynamics of a 2D bubble nucleation process (holographic boiling). The surface tension of the 1D domain wall nicely matches the final state of the 2D bubble nucleation process when the bubble radius is large enough