Cultural Tourism Product: Pacific Island Migrant Perspectives in New Zealand

The development of tourism cultural product in the case of minority peoples has become a mechanism for affirming traditional values, a restatement of identity, and an assertion of political and social aspirations. This is true for Pacific Island communities in Auckland, New Zealand, that are economically, socially, and politically marginalized. These peoples account for approximately 14% of Auckland's population, have retained several traditional features and connections with home islands through extended family networks, and have been well established in the city for over 60 years. The article reports research findings based on a mixed method of participation in discussions and political processes and results derived from a questionnaire. The study reveals differences between migrant and host communities toward the perceived attractiveness of the proposed tourism development and also indicates issues relating to management and product placement summarized in a model based on dimensions of cultural content and modes of management