11 research outputs found
Brand Love
- Author
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study
No full textComparative advertising and counterargument
- Author
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textThe Effects-Reasoning Matrix: A Tool for Broadening Ethics Sensitivity
- Author
- Beauchamp Tom L.
- Cavanagh Gerald F.
- Charles R. Duke
- Cooke Robert A.
- Duke Charles R.
- Ferrell O. C.
- Fisk Ray
- Garrett Thomas
- Gregory M. Pickett
- Hunt Shelby D.
- Kohlberg L.
- Laczniak Gene R.
- Les Carlson
- Murphy Patrick E.
- O'Boyle Edward J.
- Pride William
- Ross William David
- Scott Jeffry
- Shimp Terrence A.
- Stephen J. Grove
- Unger Lynnete S.
- Wotruba Thomas R.
- Wotruba Thomas R.
- Publication venue
- 'SAGE Publications'
- Publication date
- Field of study
No full textA Comparison of Print Advertisements from the United States and France
- Author
- Abhijit Biswas
- Belch George E.
- Belch Michael A.
- Belk Russell W.
- Campbell Nigel C. G.
- Carey James W.
- Cateora Phillip R.
- Cundiff Edward W.
- Engel James F.
- Gilly Mary C.
- Green Robert T.
- Hall Edward T.
- Hall Edward T.
- Hall Edward T.
- Hall Edward T.
- Harvey Johnstone
- Holbrook Morris B.
- Holbrook Morris B.
- Jae Hong W.
- Janeen E. Olsen
- Kassarjian Harold H.
- Lannon Jude
- Mehrabian Albert
- Morreall John
- Mueller Barbara
- Nunnally J.
- Plummer Joseph T.
- Plutchik Robert
- Ray Michael L.
- Resnik Alan
- Rothschild Michael L.
- Scott William A.
- Shimp Terrence
- Speck Paul S.
- Stollerman Ray
- Valerie Carlet
- Waterson M. J.
- Whitelock Jeryl
- Winick Charles
- Zinkhan George M.
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
No full textAdvertising Versus Product Placements: How Consumers Assess the Value of Each
- Author
- Avery Rosemary J.
- Babin Laurie
- Balasubramanian Siva K.
- Balasubramanian Siva K.
- Bloom Paul N.
- Brehm Jack W.
- Bruner G. C.
- Conway J.
- Deery June.
- DeLorme Denise E.
- Dholakia U. M.
- Ducoffe Robert H.
- Ducoffe Robert H.
- Ferguson D. A.
- Fournier Susan.
- Friestad Marian
- Glass Z.
- Gupta P. B.
- Gupta P. B.
- Gupta P. B.
- Hair J. F.
- Houston Franklin S.
- Joines J. L.
- Karrh J. A.
- Karrh James A.
- Karrh James A.
- McCarty John A.
- McDonald R. P.
- McQuail Dennis.
- Morton C. R.
- Nelson M. R.
- Ong Beng Soo
- Palmgreen P.
- Pope K.
- Roberts Johnnie L.
- Rubin A.
- Russell C. A.
- Russell Cristel A.
- Shimp Terrence A.
- Tanaka J. S.
- Yang M.
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
No full textFast mineralization of land-born C in inland waters: first experimental evidences of aquatic priming effect
- Author
- A Gastine
- AK Aufdenkampe
- B Guenet
- B Guenet
- B Guenet
- Bertrand Guenet
- BĂ©atrice Allard
- CA Carlson
- D Hamilton
- D Moorhead
- Danielle Benest
- EV Blagodatskaya
- G Loranger-Merciris
- GĂ©rard Bardoux
- GĂ©rard Lacroix
- H Haan De
- J Lehmann
- JJ Cole
- JM Craine
- JT Terrence
- K Johnsen
- K Oost Van
- LoĂŻc Harrault
- Luc Abbadie
- M Balabane
- M Dubois
- M vön Lutzow
- Marta Jauset-Alcala
- Michael Danger
- N Nunan
- OH Lowry
- P Barré
- P Martin-Olmedo
- P Nugteren
- PA Giorgio del
- R Lal
- R Lal
- R Lal
- R Shimp
- RA Houghton
- RG Wetzel
- S Fontaine
- S Fontaine
- S Myklestad
- S Smith
- SL McCallister
- SS Kilham
- TEC Kraus
- U Hamer
- V Farjalla
- W Cheng
- WE Dean
- WK Dodds
- Y Kuzyakov
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textCelebrity Endorsements and Brand Personality
- Author
- . Nunnally
- _ _ _ _
- Adamantios Diamantopoulos
- Adex India
- Amanda B Bower
- Amna Kirmani
- Audrey Azoulay
- Beverly T Venable
- Brian D Till
- Brian D Till
- Carl I Hovland
- Carl I Hovland
- Catherine A Roster
- Chanthika Pornpitakpan
- Charles Atkin
- Charles E Osgood
- Daragh O&apos
- David H Silvera
- Elliott Mcginnis
- Gardner
- Gefen
- Gita V Johar
- Grant Mccracken
- Hershey H Friedman
- Hershey H Friedman
- James C Mccroskey
- James E Maddux
- Jan Charbonneau
- Jeffrey F Durgee
- John C Mowen
- John D Mittelstaedt
- Jon R Austin
- Joseph Kamen
- Joshua L Wiener
- Kevin Gwinner
- Kim Giffin
- Lan Phau
- Lee R Goldberg
- Lynn Langmeyer
- Lynn R Kahle
- Magne Supphellen
- Margaret K Hogg
- Maria L Cronley
- Marjorie 1 Caballero
- Mary Walker
- Matthew Thomson
- Melinda 1 Jones
- Michael A Kamins
- Michael A Kamins
- Michael L Baker
- Moorthi Y.L.R.M.
- Muller
- Park Su-E
- Paul S Speck
- Rex B Kline
- Roobina Ohanian
- Shekhar Misra
- Shintaro Okazaki
- Sri Beldona
- Stephanie Magin
- Subhadip Roy
- T Cornwell
- Teresa A Swartz
- Terrence Shimp
- Tim Triplett
- W Joseph
- Wayne S Dcsarbo
- William J Mcguire
- Yongjun Sung
- Publication venue
- 'Elsevier BV'
- Publication date
- 01/01/2009
- Field of study
No full textAssessing the Effects of Animation in Online Banner Advertising
- Author
- Babin Laurie A.
- Barry Thomas E
- Barry Thomas E.
- Batra Rajeev
- Batra Rajeev
- Beattie Ann E.
- Briggs Rex
- Calder Bobby J.
- Celsi Richard L.
- Childers Terry L.
- Cho Chang-Hoan
- Cho Chang-Hoan
- Cleland K.
- Davis Judy Foster
- Du Plessis Erik
- Duncan Clavin P.
- Gardner Meryl P.
- Gati Itamor
- Greenwald Anthony G.
- Hawkins Scott A.
- Holbrook Morris B.
- Homer Pamela A
- Krugman Herbert E
- Lavidge Robert J.
- Li Hairong
- Low George S
- Lutz Richard J.
- MacInnis Deborah
- MacKenzie Scott B.
- MacKenzie Scott B.
- Muehling Darrel D.
- Pavlou Paul A.
- Peterson Robert A.
- Petty Richard E.
- Petty Richard E.
- Preston Ivan L.
- Ray Michael L.
- Rieber L
- Rodgers Shelly
- Rossiter John R.
- Rossiter John R.
- Shimp Terrence A
- Sundar S. Shyam
- Vaghn Richard
- Vaghn Richard
- Watt James H.
- Weilbacher William M
- Zaichkowsky Judith L
- Zajonc Robert B.
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
No full textAntitrust Analysis of Exclusionary Arrangements Involving Slotting Allowances and Fees: Issues and Insights
- Author
- Abdelmajid Amine
- Alain Bultez
- Alain Bultez
- Albert A Foer
- Alex Hughes
- Alexander Chernev
- Allen M Weiss
- Amit Bhatnagar
- Anne T Coughlan
- Antitrust Law Developments
- Aric Rindfleisch
- Arieh Goldman
- Armando Levy
- B Bernheim
- Barbara E Kahn
- Barbara E Kahn
- Borin
- Brenda Soars
- Brent J Wren
- Brett Boyle
- Cannondale Associates
- Cathy J Cobb
- Charles S Areni
- Cynthia Huffman
- Danny N Bellenger
- David A Balto
- David Botsford
- Denise D Schoenbachler
- Di Benedetto
- Dominic Toto
- Donna T Mayo
- Dreze
- Edward J Fox
- Elaine Sherman
- Eli Seggev
- Erin Anderson
- F Dwyer
- Francis Buttle
- Gary L Frazier
- Gary L Frazier
- Gary L Frazier
- Gary L Frazier
- Geoff Bayley
- George Baltas
- George Baltas
- Gregory T Gundlach
- Gregory T Gundlach
- Gregory T Gundlach
- Gregory T. Gundlach
- Heikki Rinne
- Herbert Hovenkamp
- Hugh Phillips
- Inge Geyskens
- Itamar Simonson
- J O Peckham
- James H Bookbinder
- James Reardon
- Jan B Heide
- Jean Gagnon
- Jenkins
- John T Landry
- Kasum L Ailawadi
- Katia Campo
- Katia Campo
- Kaushik Kalpesh
- Kendall W Artz
- Kitty Koelemeijer
- Kumar
- Kumar
- Lawrence Sullivan
- Lianxi Zhou
- Madan G Singh
- Marcel Corstjens
- Martin A Lariviere
- Mary W Sullivan
- Michael W Lawless
- Morgan P Miles
- Morton Scott
- Nermin Eyuboglu
- Norm Borin
- Oliver E Williamson
- Oliver E Williamson
- Oliver E Williamson
- P J Mcgoldrick
- Paul N Bloom
- Paul R Messinger
- Peter Boatwright
- Preyas Desai
- Robert A Mittelstaedt
- Robert A Robicheaux
- Robert A Robicheaux
- Robert L Steiner
- S Erdem
- Sarah P Rousey
- Saul Klein
- Shankar Ganesan
- Siddharth Mahajan
- Stephen J Hoch
- Stephen P Needel
- Sudhir H Kale
- Susan M Broniarczyk
- Terrence A Shimp
- Theodore H Clark
- Thomas G Krattenmaker
- Wayne D Hoyer
- Willem Verbeke
- Wujin Chu
- Zhan G Li
- Zhan G Li
- Publication venue
- 'Elsevier BV'
- Publication date
- 01/01/2005
- Field of study
No full textBrand Image Evaluations: The Interactive Roles of Country of Manufacture, Brand Concept, and Vertical Line Extension Type
- Author
- Aguirre-Rodriguez Alexandra
- Ahmed Sadrudin A.
- Anton P. Fenik
- Balabanis George
- Balabanis George and Adamantios Diamantopolous
- Balabanis George and Adamantios Diamantopolous
- Balabanis George and Adamantios Diamantopolous
- Baldauf Artur
- Bhardwaj Vertica
- Diamantopoulos Adamantios
- Draganska Michaela
- Eisengerich Andreas B.
- Felicia N. Morgan
- Fiske Susan T.
- GĂĽrhan-Canli Zeynep
- Halkias Georgios
- Hamzaoui-Essoussi Leila
- Helena F. Allman
- Insch Gary S.
- Katsikeas Constantine S.
- Keller Kevin Lane
- Kelly Hewett
- Kim Chung K.
- Kipnis E.
- Koschate-Fisher Nicole
- Kotabe Masaaki
- Kumar Nirmalya
- Labroo Aparna A.
- Lee Dongdae
- Lei Jing
- Leonidou Leonidas C.
- Leonidou Leonidas C.
- Liefeld John P.
- Low George S.
- Magnusson Peter
- Mandler George
- Martinez Eva
- Meyers-Levy Joan
- Milberg S.J.
- Monga Alokparna Basu
- Noseworthy Theodore J.
- Ozretic-Dosen Durdana
- Papadopoulos Nicolas
- Papadopoulos Nicolas
- Pappu Ravi
- Pappu Ravi
- Peracchio Laura A.
- Percy Larry
- Perdue Barbara C.
- Pharr Julie M.
- Pina Jose M.
- Punyatoya Plavini
- Quester Pascale G.
- Riefler Petra
- Riley Dall'Olmo
- Roedder John Deborah
- Roth Martin S.
- Samiee Saeed
- Samiee Saeed
- Shimp Terrence A.
- Steenkamp Jan-Benedict E.M.
- Steenkamp Jan-Benedict E.M.
- Sujan Mita
- Sung Yongjun
- Talay M. Berk
- Thakor Mrugank V.
- Torres Anna
- Usunier Jean-Claude
- Van Pham K.-Q.
- Verlegh Peeter W.J.
- Verlegh Peeter W.J.
- Weber Renee
- Xingyuan Wang
- Zeugner-Roth Katharina
- Zhou Lianxi
- Ă–szomer AysegĂĽl
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study
No full text
